Week 1 Ch.1: Developing a Business Mindset Flashcards
Revenue
money that a company brings in through the sale of goods and services
Business Model
• a concise description of how a business intends to generate revenue
• how businesses make money
Profit
• money left over after all the costs involved in doing business have been deducted from the revenue
• main goal for ogs is to max profits
ex. platforms with subscriptions (Netflix), ads
Competitive Advantage
• some aspects of a product or company that make it more appealing to its target customers
• buying products bc of the brand
• perception (good service)
Not-for-profit organizations
• organizations that provide goods and services without having a profit motive
• still have to follow the principles of a traditional business (generating revenue)
Goods-producing businesses
companies that create value by making “things,” most of which are tangible
Service businesses
companies that create value by performing activities that deliver some benefit to customers
Risk, Reward and Moral Hazard
need to take risks to gain as a business
Business Mindset
considers the myriad decisions that must be made and the many problems that must be overcome before companies can deliver the products that satisfy customer needs
Environments of Business
• market
• economic
• social
• legal and regulatory
• technological
Major Functional Areas in a Business Enterprise
• Research and development (R&D)
• Information technology (IT)
• Manufacturing, production, or operations
• Marketing
• Finance and accounting
• Human resources (HR)
• Business services
Research and development (R&D)
functional area responsible for conceiving and designing new products
Information technology (IT)
systems that promote communication and information usage through the company, or that allow companies to offer new services to their customers
Manufacturing, production, or operations
• an area where the company makes whatever it makes (for goods producing businesses) or does whatever it does (for service businesses)
• purchasing, logistics, facilities management
Marketing
• charging with identifying opportunities in the marketplace
• working with R&D to develop the products to address those opportunities
• creating branding and advertising strategies to communicate with potential customers and setting prices