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Fashion and Film > Week 1 > Flashcards

Week 1 Flashcards

1
Q

What does film represent?

A
  • Shared/divided values
  • Social groups
  • Power
  • Stereotypes
  • Hierarchy
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2
Q

Film and society

A
  • Allows social groups to form as a result of understanding such representation exists
  • Privileges certain groups/tears down certain groups
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3
Q

Assumptions about film

A
  • Film/fashion is an art; only the aesthetic matters

- People consume film/fashion separately from social and historical considerations

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4
Q

Challenging assumptions about film

A
  • Social implications are vital in understanding the aesthetics dimensions of film/fashion
  • People respond to film/fashion in direct relation to their actual social and historical situation
  • Different people, at the same time and place, read film/fashion in very different but viable ways
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5
Q

Encoding/Decoding Framework, Stuart Hall

A
  • Where film fashion is produced: frameworks of knowledge/relations of production/technical infrastructure
  • Meaning structure: how we interpret the content based on our identity/experiences
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6
Q

Paradigm Shift

A
  • Link between formal technique and social impact
  • Social significance of film/fashion
  • Broader social context in which film/fashion circulate
  • How does this maintain or challenge power in a society
  • How does fashion privilege or repress certain bodies/groups/social groups
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7
Q

Fashion Film Explosion

A
  • Showstudio.com
  • Fashion film festivals
  • MA Fashion & film, London College of Fashion
  • Fashion-sponsored film
  • Exhibitions
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8
Q

Encoding, Stuart Hall

A
  • Meaning structures 1
  • Encoding is how it’s presented, decoding is how we interpret it
  • Programme as ‘meaningful’ discourse
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9
Q

Decoding, Stuart Hall

A
  • Meaning structures 2

- How we interpret the material

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10
Q

Why did the fashion film explosion happen?

A
  • Technology (internet, YouTube, video editing)
  • Economy (financial crisis 10 years ago, companies screen instead of costly fashion shows, can reach more people)
  • Collaboration (creative workers)
  • Blurred boundaries
  • Affiliation with art and film
  • Accessibility and audience
  • Story telling
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Fashion and Film (7 decks)

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