Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Behavioural Economics > Week 1 > Flashcards

Week 1 Flashcards

Introduction to Behavioural Economics

1
Q

What is Behavioural Economics

A

Studies the joint influences of psychological and economic factors on individual behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Why do researchers believe the classical economic model of behaviour is too extreme?

A
  • Too rational
  • Too selfish
  • Too wilful
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What did Herbert Simon (1950) propose?

A

Humans are boundedly rational - limited by time constraints and cognitive limitations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q
A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Behavioural Economics (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions