Wateraid Advert Flashcards
1
Q
What do charity adverts sell to an audience
A
Most adverts sell an object in return for money. Charity adverts have a hard job as they must appeal to a altruistic need of people, to convince others to buy into an ideology
2
Q
What is the opening shot of the TV ad
A
The opening medium shot with a pull focus between digital radio and rainy outdoor is juxtaposed with an establishing shot of a sunny field of wheat highlighting the contrast between British and African weather
