Media Language Theorists Flashcards
1
Q
Roland Bathes
A
- Texts can be broken into signs, which can be broken down into ‘denotation’ and ‘connotation’
- Some groups of signs take on the role of a ‘myth’ naturalized ‘stories’ about the real world communicated by the text.
- Enigma codes, questions or mysteries
- Action codes, move narrative forward
2
Q
Claude Levi-Strauss
A
- Texts can be understood by analyzing their underlying structure
- Meaning is dependent upon pairs of oppositions
- The way these binary oppositions are resolved can have ideological significance
3
Q
Jean Baudrillard
A
- It is no longer possible to distinguish between reality and simulation
- We are immersed in a world of images which no longer refer to anything ‘real’
- Images have come to seem more ‘real’ than the reality they supposedly represent.
4
Q
Stephen Neale
A
- Genres contains texts that are similar to each other (conventions) but also different.
- Genres change over time by overlapping and borrowing from each other (intertextuality)
- Genres change over time because they are effected by social economic industrial contexts
5
Q
Tzventan Todorov
A
- Narritives tend to follow a similar structure. Equilibrium, Disruption, Recognition, Resolution, New Equilibrium.
- The way narratives are resolved may have an ideological function
