Industries Theorists

Question 1

Curren and Seaton

Answer 1

• The media is controlled by a small number of companies driven by the logic of profit and power
• Media concentration limits variety, creativity and quality.
• More socially diverse patterns of ownership help to create more adventurous media productions

Question 2

Livingstone and Lunt

Answer 2

• There is an underlying struggle in UK regulation policy between the need to further the interests of citizens and the need to further the interests of consumers.
• Traditional approaches to media regulation are at risk from new technologies and the power of global media conglomerates.

Question 3

David Hesmondhalgh

Answer 3

• Culture Industry companies try to maximize audiences through vertical and horizontal integration.
• Conglomerates now operate across a number of different industries
• The radical potential of the internet has been contained by its incorporation into profit-orientated companies