W9 Quality and Maintenance Manangement Flashcards
Quality
- the transcendent approach which views quality as meaning ‘innate excellence’ (e.g. quality in
Rolex Watches and Rolls-Royce Cars); - the manufacturing-based approach which views quality as being ‘free of errors’ (e.g. quality in
a Swatch watch, or a Ford Mondeo); - the user-based approach which views quality as ‘fit for purpose’ (e.g. user centric view of what
is good in a night time flight, food or silence); - the product-based approach which views quality as a ‘measurable set of characteristics’ (e.g. a
watch that has to work for 5 years without service and keep time within 5 seconds); - and the value-based approach which views quality as a balance between ‘cost and price’ (e.g.
the quality of an EasyJet flight or a McDonalds meal).
Quality generic
Consistent conformance to customers’ expectations. An
increase in quality will ultimately cause an increase in profits through a series of causal links.
What causes perception of good and bad quality
Gaps between customers’ expectations and their perception of the products and services they
receive cause the perception of good and bad quality
How are quality problems diagnosed
Diagnosing quality problems is done
by analysing various gaps to determine the cause for the existence of a gap between customer
expectations and perceptions.
Types of gaps
The customer’s specification-operation’s specification gap (Gap 1), the conceptspecification gap (Gap 2), the quality specification-actual quality gap (Gap 3) and the actual
quality-communicated image gap (Gap 4).
Marketing, Manufacturing and Product design departments generally handle Gaps 1 & 2 in a
joint manner. Manufacturing generally handles Gap 3 and Marketing handles Gap 4.
What happens when quality goes up?
Image up
Service costs down
Inspection and test
costs down
Rework and scrap
costs down
Complaint costs
down
Inventory down
Processing time
down
Price competition
down
Sales volume UP
Sales economies
UP
Operations costs
Down
Productivity UP
Profits
UP
Capital cost down
Revenues UP
6 steps of quality planning
- Define the quality characteristics
- Decide how to measure these
- Set standards for each characteristic
- Control quality against those standards
- Find & Correct causes of poor quality
- Continue to make improvements
Define the quality characteristics
a) Functionality or how well the product or service does its job. This includes its performance
and features.
b) Appearance refers to the sensory characteristics of the product or service: its aesthetic
appeal, look, feel, sound and smell.
c) Reliability is the consistency of the product’s or service’s performance over time, or the
average time for which it performs within its tolerated band of performance.
d) Durability means the total useful life of the product or service, assuming occasional repair
or modification.
e) Recovery means the ease with which problems with the product or service can be rectified
or resolved
Decide how to measure these
Some characteristics are easily quantifiable
as continuous real numbers. These are referred to as variables. Other characteristics are
assessed by judgement and are dichotomies (i.e. have two states, for example: right or wrong,
OK or not OK). These are attributes
Set standards for each characteristic
For each characteristic, the acceptable level of quality needs to be
defined in clear terms. (e.g. 2000 hours of life for a lightbulb).
Control quality against those standards
Flashcards 14-20
Find & Correct causes of poor quality
This entails identifying operations and processes that
create the errors and trying to mend them
Continue to make improvements
Achieving better quality is a journey and not a
destination. Ongoing improvement is essential for competitiveness.
Where should the quality be controlled?
Checking at the start of the process could be
used to inspect raw material (e.g. a car manufacturer checking headlights received from tier 2
suppliers). During the process checks can take place at any stage but are more desirable in specific situations (i.e. before a costly part of the process, before a series of process that are
difficult to check, immediately after a well known fail point, before the process after which
recovery of raw material becomes impossible, etc.) Checks at the end of the process can be
used to ensure the quality of the product or service that is delivered to the customer.
How should the checks be performed? (Statistical Process Control SPC)
Statistical Process Control (SPC) is a technique that monitors processes as they
produce products or services and attempts to distinguish between normal or natural
variation in process performance and unusual or ‘assignable’ causes of variation.