W8 organisational level behaviour change Flashcards
What is an organisation
a collective entity – such as a company, an institution, or an association – with a common particular purpose.
This could include e.g., workplaces, faith-based groups, professional societies, unions, charities, businesses/corporations, training institutions (schools, universities)
Organisational-level approaches
aim to understand/change the norms, processes and structures within the organisation to understand/change behaviour of people linked with that organisation.
Change strategies can include
- creating/enabling opportunities for the behaviour
- creating/enabling social networks and relationships within the organisation to promote/support the desired behaviour
- promoting access to financial and material resources for the desired behaviour
Organisational change
- diagnosis
- planning
- intervention
- evaluation
Diagnosis
- What needs to change?
- Before you decide what to do, need to know what is actually going on now
- Misdiagnosis can lead to a lot of mistakes!
- ‘Treat causes not merely symptoms’, Brockner & James, 2008
- Number of tools you can use to perform diagnosis
Planning
- How can change occur? Establish a compelling vision for why change needs to occur.
- Move change to group and then individual level – cascading nature of change.
- How can change be sustained and institutionalised.
- Using ‘drivers of change’ to facilitate change. ‘Change drivers are events, activities or behaviours that facilitate the implementation of change’, Whelan-Berry & Somerville, 2010.
Drivers of change
Accepted change vision Leaders’ change related actions Change related communication. Change related training Employee participation Aligned human resource management practices Aligned structure and control processes
Accepted change vision
Employees must buy into vision and agree that it is positive for the organisation.
Leaders change related action
Supporting the change through their commitment.
Change related communication
Building understanding for why change is needed, vision and strategy to achieve vision
Change related training
Understanding of the change and what it embodies
Employee participation
Involved in the planning of the implementation
Aligned human resource management practices
Individual adopting change and sustaining momentum.
Aligned structure and control processes
Moving and sustaining momentum for change.
Potential strategies of behaviour change
- Incentivising employees to engage or refrain from engaging a certain behaviour.
- Changing organisational cultural norms to elicit behaviour change.
- Creating new policies or adopting practices to encourage behaviour change.
- Punishing employees for engaging in or not engaging in certain behaviours.
Kotters 8 step plan (1-4)
- Establish a sense of urgency by creating compelling reasons as to why the change needs to occur
- Form a coalition with enough power to lead the charge
- Create a new vision to direct the charge and strategies for achieving the vision
- Communicate the vision through the organisation