W8 lecture 7 Ethics and Sustainability Strategic Marketing Concern

Question 1

Shareholder n stakeholder

Answer 1

shareholders: the one who has shares in the company => ownership
stakeholder: the one who gain stake from the business (including the government, employee, oartners, suppliers, customers, social activist group or community members)

Question 2

Ethics n moral

Answer 2

morals r what you think you should be doing
Ethics r what everyone should be doing
Ethic n legal do not go hand in hand

Question 3

ethics executives

Answer 3

pp responsible in the company to make sure company do ethics

Question 4

Early response to ethics

Answer 4

Environmental/green marketing

Question 5

Corporate Social responsibility

Answer 5

a need to create a management process to manage ethics n sustainability

Question 6

how CSR help an organization/ provide benefits in terms of strategic marketing?

Answer 6

allows organization to show to the world they have social responsbility