W2 Lecture 1

Question 1

1 What is the difference between linear economy and circular economy?

Answer 1

In the linear economy, the products are manufactured from natural resources and lasts for up to a certain number of years (>10 as usual) then come back to the ground as landfill.
In the circular economy, the products are reconditioned of recycled to become goods again and be reused.

Question 2

2 Why study customer behavior?

Answer 2

1. Marketing strategies should be based on customer behavior.
2. ensure customer right and protect the society.

Question 3

7 What is slow consumption?

Answer 3

New model of wealth

Question 4

8 What the New model of wealth suggest?

Answer 4

It suggests that the human well-being derives partly from the attention pp gives to their possessions.

Question 5

What is sustainable consumption?

Answer 5

Is the consumption that meets basic needs without jeopardizing the needs of future generation

Question 6

Sustainable development can be carried out by?

Answer 6

1. Deal with resources throughput

2. longer product lifespan (by intrinsic product durability n reuse, recycle n recondition)