W5 Lecture 4

Question 1

Changing behavior

Answer 1

Change attitudes – by changing beliefs or evaluations

Change subjective norm – by changing beliefs or motivations

Question 2

Downstream intervention

Answer 2

targeted at individuals providing informational inputs to educate, persuade & motivate.
Examples
media campaigns, 
product advertising, 
one-to-one advice/counselling.

Question 3

Upstream intervention

Answer 3

economic incentives, structural changes, legislation, aimed at creating social structures & environmental cues that will disrupt old environmental cues & establish new ones that promote habitual behaviour that is desirable (to a social or economic institution).
Examples
integrated public transport, congestion charges,
community sports facilities,
suburban/out-of-town supermarkets, fast food outlets in deprived areas
intensive distribution of FMCGs, illicit drugs,
school meals, tuck shops & breakfast clubs.