W7: The Networked Organisation Flashcards
What is e-business strategy
How we go fro bricks and mortar to clicks and mortar
What is e-business
Business activities using the internet
What is M-Commerce
Commerce on mobile phones
What is social commerce
Social commerce refers to the integration of e-commerce with social media platforms. It involves the use of social networks to promote and sell products and services,
list 6 types of E/M- commerce
- B2C
- B2B
- C2C
- C2B
- B2A
- C2A
What are the foundations/causes of e commerce - 6 points
- wireless internet: wifi, 4g, 5g
- more powerful smartphones
- wearable devices
- reduced cost of internet
- social media
- internet based models of computing: apps, clouds etc
8 Benefits/capabilities of e-commerce
- ubiquity: anytime, anywhere customer centric focus
- global reach: new products, markets etc
- univ. standards: know how to set up and use tech
- richness: lots of info for and about customers
- interactivity: with customers
- info density: price and cost transparency
- personalisation: tailored offerings for customers
- social technology: users connected thru social media to generate content
name 3 e-business strategies (chaffey, 2019)
- bricks and mortar
- bricks and clicks
- clicks and mortar
list 7 internet business models
- e-tailer: sell physical prods directly to user/business e.g. amazon
- Transaction broker: Saves users money by processing online sales and taking a fee e.g. Expedia
- market creator: provide digital environment for buyers and sellers to meet e.g. ebay
- Content provider: provides online content e.g. spotify
- community provider - creates online meeting place e.g. facebook
- portal: point of entry to web e.g. google
- Service provider: provides applications like photo sharing, video sharing, user generated content, data storage etc
List 4 newer internet business models1
- social networks: e.g. blogs etc to attract audience
- online advertising
- on demand e-commerce like uber
- online entertainment - netflix
Types of e-commerce revenue models
- advertising
- sales
- subscriptions
- free/fremium
- transaction fee
- affiliate
define upstream and dpwnstream supply chain
- upstream: making products
- downstream: distributing products
what is B2B electronic data interchange
company and supplier systems share data
what is B2B private industrial network
A B2B (Business-to-Business) private industrial network refers to a digital network or platform that is specifically designed for the interaction and transaction between businesses, particularly in the industrial sector.
What is a B2B net marketplace
online marketplace that buyers can purchase from multiple sellers
Draw and explain push and pull based supply chain models
In a push supply chain, products are produced in anticipation of customer demand, whereas in a pull supply chain, products are produced in response to actual customer demand.
slide 469
draw and explain B2C relationship management
slide 470
two types of digital marketing
- Seo
- ppc
Why is UX important
Customers have low switching barries and can easily be put of by poor UX
name 4 digital marketing analysis tools
- google analysis
- google pagespeed
- user testing
- Hotjar/clicktale
name 5 digital marketing methods
- social advertising
- social selling
- email marketing
- influencer/affiliate
- traditional - TV, Radio etc
Draw the 2022 2Laudon e-commerce presence map
slide 481
Draw the 2022 2Laudon CRM Software capabilities and customer data model
Slide 482
define social business
Social business is a type of business model that prioritizes addressing social problems and needs, often focusing on sustainability and impact rather than profit maximization.
list 8 social business applications
- social networks: connect thru personal and business profiles
- crowdsourcing: harness collective knowledge to generate new ideas and solutions
- shared workspaces: coordinate projects and tasks, co-create content
- Blogs and wikis: publish, and rapidly access knowledge
- social commerce: share opinions about purchasing
- file sharing: upload, share and comment on photos and other docs
- social marketing: use SM to interact with customers and derive customer insights
- communities: discuss topics in open forums
list 5 social commerce capabilities
- newsfeed: stream of notifications from friends and advertisers that social users find on home page
- Social sign-on: websitses allow users to sign in through their social networks to get customer info for marketing
- collaborative shopping: environment where consumers can share shopping experiences
- network notification - environment consumers can share approval/disapproval of products e.g. like button
- Social search: environment consumers can ask friends for advice on purchases/products/services
Draw the social CRM process
slide 488
What is a global system
A system that spans several countries
- often includes redeployment of standardised systems across various regions
- can be at any business level - business unit, function, whole company etc
What are the 6 benefits of a global system
- reduced cost of global ops and transactions
- increased export of products/services
- cheaper overseas labour
- instant and free global comms
- 24/7 customer experience
- low cost suppliers
list the 3 stepprocess with improving global informarion systems
- define the core business processes
- identify the core systems to coordinate centrally
- choose an approach: incremental, grand redesign, evolutionary
list 5 global implementation challenges
- agreeing on common user requirements
- introducing changes in bsuiness processes
- coordinating applications development
- coordinating software releases
- encouraging local users to support global system
