W2 - Preparation for Negotiation Flashcards
What you have you value it more than what you would like to have –> coffee experiment
Endowment Effect
People are more risk seeking when confronted with sure loses and more risk averse when confronted with sure gains.
Loss frame & Gain frame
To set goals that are unrealistically high
Overaspirational negotiation
Thinking that our position is better than it really is
Optimism bias
Thinking we are better than we and our bargaining position
Overconfidence effect
We believe we have more control than we do
Illusion of control
To overvalue something based on past expenditure
Sunk Cost bias
Risk types
Risk averse, risk neutral, risk seeking
Willingness to pay a price premium for certainty
Certainty effect
As the number of options increases, people’s ability to choose among those options decreases, leading people to pick the default choice or no choice option
Paradigma of choice