W2

Question 1

Media’s social responsibility
(Normative theory)

Answer 1

media must give voice to all and foster community
media as “watchdogs of power”
media must scan the social world and alert people about problems

Question 2

Media as gatekeepers

Answer 2

Before digital media, journalists and editors controlled the information flow - hence also the image of social reality

Question 3

Theoretical framework

Answer 3

overview of what is known regarding the subject of research

Question 4

Sphere of legitimate debate

Answer 4

controversial topics which raise different opinions on the public discourse

Question 5

Sphere of consensus

Answer 5

topics that are not questioned in the mainstream as it is believed “everyone agrees with them”

Question 6

Sphere of deviance

Answer 6

an unacceptable / too radical topic journalists will simply keep out of the news as it is just impossible

Question 7

Social responsibility theory

Answer 7

press has the responsibility to maintain democracy by informing the public and responding to the societies interest and needs
states that media should follow certain standards

solutions:
1) development of public
2) development of professionalism

SR theory lies within libertarian and authoritarian theory as it provides total media freedom but simultaneously external control

Question 8

Criticism of social responsibility theory

Answer 8

media will focus on all classes and not only on higher classes
as media will be working autonomously but still have some things controlled by the government there’s a balance between freedom and responsibility

Question 9

Challenges to journalism as an institution

Answer 9

digital era has brought
- increased choice and competition
- rise of platform companies who won a large audience’s attention and ads

Question 10

New form of gatekeeping

Answer 10

carried out by non journalistic actors that compete against institutionalized news outlets for power over selection and dissemination of info

Question 11

Positive consequences of internet in public interest

Answer 11

minority groups having an opportunity to raise their opinions and get more attention as there is a shift in the public discourse

communities around the world that share similar perspectives can be created

Question 12

Negative consequences of internet in public interest

Answer 12

traditional medias SR is weakened as a result of profitability on the part of the media

misrepresentation and stereotypes of minority groups and social movements