W1 - CASE

Question 1

What case study is discussed in Week 1?

Answer 1

Wal-Mart: Nonmarket pressure and reputation risk

Question 2

What is a key nonmarket issue faced by Walmart?

Answer 2

Unionization, worker rights, and labor issues

Question 3

What is recognized as essential in swaying public opinion?

Answer 3

Reputation

Question 4

What is the (IA)3 framework used for?

Answer 4

Analyzing the nonmarket environment of business

Question 5

What does the (IA)3 framework include?

Answer 5

• Issues * Actors * Interests * Arenas * Information * Assets

Question 6

True or False: Addressing an issue only neutralizes threats.

Answer 6

False

Question 7

What is emphasized for executives regarding market strategy?

Answer 7

Reassess coherence with nonmarket pressures

Question 8

What is the importance of information in the nonmarket?

Answer 8

Information is the currency of the nonmarket

Question 9

What should nonmarket strategy always start with?

Answer 9

The market strategy

Question 10

Fill in the blank: The sum of all (IA)3 snapshots equals the _______.

Answer 10

nonmarket environment