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W Hotel Aspen > W Brand Standards > Flashcards

W Brand Standards Flashcards

1
Q

Core Values

A

bold
witty
insider

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2
Q

Mission

A

fuel lust for life

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3
Q

Passion Points

A

design
fashion
music
fit

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4
Q

Fuel Motto

A

detox, retox, repeat

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5
Q

When and where did W start

A

NYC 1998

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6
Q

How many rooms and residences are there

A

88 rooms

11 residences

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7
Q

What’s our address

A

550 S Spring St

Aspen, CO 81611

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8
Q

What makes W Aspen unique

A

first new hotel in Aspen in 25 years, only other mountain escape with Verbier Switzerland

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9
Q

What is our phone number

A

970-431-0800

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10
Q

What is included in the resort fee

A 
WiFI
unlimited calls
welcome beverage
shakti yoga
storage
airport shuttle
bikes
ski rentals
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W Hotel Aspen (12 decks)

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