Voting behaviour and the media Flashcards
Who won the 1979 election?
Margaret Thatcher
What was the turnout of the 1979 election?
76%
What was the wider economic conditions of the 1979 election?
The winter of discontent
-high unemployment
- low economic growth
mass public strikes
What was the medias role in 1979?
Saachi and Saachi
- Soften Thatchers image
Women, with husband
Weak portrayal of Callaghan
“crisis? what crisis? -The sun
“Labour isn’t working” -The sun
Who was the labour opposition in 1979?
Callaghan
Who won the 1997 election?
Tony Blair
What was the turnout of the 1997 election?
71%
Who was the opposition in 1997?
Tory leader John Major
What were the 3 weakness of the Tory government before 1997?
Divisions over the maastricht treaty creating more federalism
Economic chaos over black wednesdsay
Tory sleaze
‘Back to basics speech’
John Redwood condemning women with babies with no intention to marry
Who was the main 2 man in the Tory sleaze 1997?
John Redwood
Tim Yeo
What did Tim Yeo do in the Tory sleaze 1997?
resigned after fathering a “love child” with Conservative councillor Julia Stent. Yeo had previously voiced his support for the traditions of marriage.
What was the role of the media in the 1997 election?
Tory negative saachi and saachi campaign
“new labour, new danger”
Blair with demon eyes
“The sun backs Blair”
Who won the 2015 election?
David Cameron
What was the turnout of the 2015 election?
66%
Who lost the 2015 election
Ed Miliband
What was the wider issue before the 2015 election?
- 2008 financial crisis questioned Labours rule
What was questionable about the other candidates in the 2015 elections?
Ed - Bacon sandwich
Clegg - coalition govt, tripled uni fees
Cameron - not as bad as the others
What was the use of media in the 2015 election?
- TV debates
- “hell yes, im tough enough” -Ed
- “Save our bacon” -The sun
- Role of social media (7 mil tweets)
What was the ethnicity rates of the 2015 election for black voters?
Labour 67%
Conservatives 21%
What was the age dominations of the 2015 election?
Labour won 18-24 age group but Conservatives dominated with other 65’s.
Who won the 2019 election?
Boris Johnson
What was the turnout of the 2019 election?
67%
What was the salient issue in 2019?
Brexit
What was the party policys on brexit in 2019?
C - Johnson united over issue of get brexit done
L - Second brexit referendum
LD - Cancel brexit
What was the media like in the 2019 election?
- “Boris ticks all the boxes” -The sun
“Vote tory and then we can all move on” -The sun
Johnson - Zipline
What was the brexit % ?
72% turnout
52% yes 48% no
What was the 2024 turnout?
60%
What are the 3 types of media?
The Press:
Broadcasters:
Social Media:
What are 2 strengths of opinion polls?
Helps decision making
Allows better crafted manifestos
What are 2 weaknesses of opinion polls?
Bandwagon effect
Media attention drawn from policies/issues
What is the bandwagon effect?
Situations involving majority opinion where people alter their opinions to the majority view.
What type of cabinet did Blair have and what key decisions were made on it?
Sofa cabinet
Iraq war
What were the 2 issues on Mays government?
divided party and minority government
How many times was Mays Brexit bill defeated?
3
What was the turnout in the 2017 election?
69%
What made the public dislike Blair?
His joining of the Iraq war
What is an example of censored media?
49% of media workers still in the london compared to 13% of the overall population
Example of issue voting in 2005
Lib dems did well because Iraq war (62 seats)
L+C wanted to invade
Example of party divisions under Major
Signed the Maastritch treaty for a ‘federal Europe’
(labour was united over the issue)
2 examples of Starmer gaining back jewish voters
Chipping Barnet (Jewish area)
- Labour MP Tomlinson
Finchley and Golders Green (jewish area)
- C to L switch Sachman 2024
Decrease in Jewish voters under Corbyn
1997 over 40% to Corbyn with under 10%
