Voting Behaviour

Question 1

What are the 4 models

Answer 1

Sociological model
Party ID
Dominant Ideology
Rational choice

Question 2

What is the sociological model

Answer 2

It looks at long term factors such as social class and ethnicity

Question 3

What is Party ID

Answer 3

Looks at long term factors. Focuses on party loyalty. Suggests people vote the same as their parents.

Question 4

Example of party ID

Answer 4

It used to be thought that a monkey in a suit could get elected for labour in the west of Scotland. This is no longer the case.

Question 5

What is rational choice

Answer 5

Focuses on short term factors. Voters are seen as consumers that weigh up all the options and make their decisions based off them.

Question 6

Example of rational choice

Answer 6

The yes campaign in 2014 didn’t have answers for voters in issues such as currency so it was seen as a risky choice

Question 7

What is dominant ideology

Answer 7

Argues that the media can shape the public’s opinion

Question 8

Example of dominant ideology

Answer 8

At the 2014 independence referendum the daily record put out ‘the vow’ promising the Scottish people a great number of things if they voted no