Campaign Methods Flashcards

1
Q

Modern Methods

A

Social Media
Phone Banks
Mobile Technology

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2
Q

Social Media Example

A

95% of adults have a facebook account

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3
Q

Phone banks example

A

SNP used Sean Connery voice to phone 500,000 voters.

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4
Q

Mobile technology

A

In 2011 SNP created new software to get a better idea how people would vote

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5
Q

Traditional methods

A

Canvassing
Party Political Broadcasts
Posters

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6
Q

Canvassing Example

A

In 2015 lib dems were effective at mounting grassroots campaigns in by-elections

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7
Q

Party Political Broadcast Example

A

in 2010 the main parties spent over 1.5 billion on PPBs

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8
Q

Posters

A

1997 Blair with devil eyes

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