Voluntary Regulation Flashcards
What are the Advertising Codes designed for / to do?
Set a standard in successful self regulation to protect customers and create a level playing field for advertisers.
Who is responsible for the Advertising Codes?
Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice.
Who independently administrates the CAP and BCAP?
Advertising Standards Authority
What is the ASA (advertising standard authority)
The UK’s independent regulator of advertising across all media. CAP produces the advertising codes and ASA make sure ads in the UK adhere to these codes.
The ASA and CAP are committed to regulating in a way that is . . .
Transparent, Proportionate, Targeted, Evidence based, Consistent and Accountable
What is the short history of the ASA?
Looked after the non-broadcast advertising code for 50 years and the broadcast code for just over 10 years. Working to make every UK ad a responsible one.
The ASA takes action to ban ads which are . . .
Misleading, harmful, offensive or irresponsible
CAP / BCAP represents. . .
The advertising industry, media owners and media agencies
What is the difference between BCAP and CAP?
BCAP writes broadcasting rules, CAP makes non-broadcasting rules
ASA complaint process (10 steps)
- Complaint / Initial Response
- Quick resolution
- Investigation
- Advertiser response
- Advertiser claim
- Evaluation
- Decision and publication
- Independent review (optional)
- Monitoring
- Sanctions