Voluntary Regulation Flashcards

1
Q

What are the Advertising Codes designed for / to do?

A

Set a standard in successful self regulation to protect customers and create a level playing field for advertisers.

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2
Q

Who is responsible for the Advertising Codes?

A

Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice.

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3
Q

Who independently administrates the CAP and BCAP?

A

Advertising Standards Authority

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4
Q

What is the ASA (advertising standard authority)

A

The UK’s independent regulator of advertising across all media. CAP produces the advertising codes and ASA make sure ads in the UK adhere to these codes.

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5
Q

The ASA and CAP are committed to regulating in a way that is . . .

A

Transparent, Proportionate, Targeted, Evidence based, Consistent and Accountable

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6
Q

What is the short history of the ASA?

A

Looked after the non-broadcast advertising code for 50 years and the broadcast code for just over 10 years. Working to make every UK ad a responsible one.

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7
Q

The ASA takes action to ban ads which are . . .

A

Misleading, harmful, offensive or irresponsible

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8
Q

CAP / BCAP represents. . .

A

The advertising industry, media owners and media agencies

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9
Q

What is the difference between BCAP and CAP?

A

BCAP writes broadcasting rules, CAP makes non-broadcasting rules

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10
Q

ASA complaint process (10 steps)

A
  1. Complaint / Initial Response
  2. Quick resolution
  3. Investigation
  4. Advertiser response
  5. Advertiser claim
  6. Evaluation
  7. Decision and publication
  8. Independent review (optional)
  9. Monitoring
  10. Sanctions
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