Roles Flashcards
1
Q
Ad Agency structure includes these departments . . .
A
Creatives, Planning, Studio/Design, Media, Traffic, Production, Finances
2
Q
What do account service (Suits) do?
A
- Oversee campaigns start to finish
- main connection between agency and client
- work with all external departments
3
Q
What are suits job titles?
A
Account executive, manager, director and managing director
4
Q
What are creatives?
A
- Create the ads
- Rec briefs
- Execute ad’s
5
Q
Name creative job titles.
A
Creative (junior, intermediate, senior) , copywriter, art director, creative director, chief creative officer
6
Q
What do planning / strategy do?
A
- Focus on brand management and strategy
- All brand research
7
Q
Planning / strategy job titles are. . .
A
Planners, strategists, head planner
