Vol 5 Unit 3 Flashcards
Who approves visits to Air Force installations by bona fide media representatives and freelance
writers and photographers?
Local Public Affairs office.
List three reasons why news media representatives should be escorted at all times when they are on an Air Force installation.
For safety, security, and to ensure media representatives get timely and the most accurate information
Which four events or requests must be coordinated through the appropriate MAJCOM and SAF/PAO prior to responding to the news media request?
(1) Invitations for media to attend tests or displays of new or modified weapons or equipment.
(2) Stories that may be controversial, damaging to the Air Force’s reputation, or of national interest.
(3) Visits or contacts by representatives of national-level news media.
(4) Media requests for declassification of presently classified material.
What must you ensure news media representatives not be allowed to come in contact with?
Classified or sensitive information.
Name the two types of restriction on release of Air Force information.
Legal and policy restrictions.
What should the media contact list contain?
Release it quickly and candidly.
When dealing with the media, how should you handle bad news?
Names, addresses, phone numbers, and duty titles or positions of all local, regional, and national media in the area.
Why must the Public Affairs office have a qualified person (duty officer) available 24 hours a day?
For significant breaking news stories, accidents, and other events that require immediate action.
How should requests for interviews be viewed?
As opportunities to carry Air Force messages clearly, concisely, and positively to the American people.
What important conditions do news media interviews allow?
They give reporters the chance to get in-depth information on the Air Force directly from primary sources; this permits rapid corrections or misconceptions.
A successful interview is directly tied to what qualities?
Preparation, ability to articulate messages, and levels of control exercised during the interview.
What is an advantage to interviewees of approving the use of a tape recorder?
To protect themselves from errors in attribution.
Explain what “on the record” means.
A remark that can be quoted verbatim and attributed directly to the identified source.
Give an example of how to word information that is “not for attribution”.
“It was learned today that…”
Explain some of the services that MOC personnel provide.
Accrediting reporters, escorting, providing security review, press kits, and providing a work area for media.
What is the first thing to consider when setting up an MOC?
Where the media center will be located.
State the three reasons for considering a news conference.
(1) A story or announcement is so important, sensitive, or complex that both the Air Force and media
benefit from face-to-face presentation;
(2) A high-level person visits or is assigned.
(3) You feel that another type of release cannot adequately convey the information.
To ensure the media’s access to the installation is smooth, with whom should the PA staff coordinate?
Security forces.