Vocal Ch 8 Flashcards
cognition
the mental activity that includes thinking and the understandings that result from thinking.
thinking
the mental manipulation of representations of knowledge about the world.
analogical representations
mental representations that have some of the physical characteristics of objects; they are analogous to the objects. Like a picture of a violin to represent violin.
symbolic representations
Abstract mental representations that of not correspond to the physical features of objects or ideas. Like a picture of the word violin to represent a violin.
concept
a category, or class, of related items; it consists of mental representations of those items.
prototype model.
A way of thinking about concepts: within each category, there is a best example- a prototype- for that category.
exemplar model
a way of thinking about concepts: all members of a category are examples (exemplars) together they form the concept and determine category membership.
stereotypes
cognitive schemas that allow for easy, fast processing of information about people based on their membership in certain groups.
script
a schema that directs behavior over time within a situation.
decision making
attempting to select the best alternative from among several options.
problem solving
finding a way around an obstacle to reach a goal.
heuristics
shortcuts (rules of thumb or informal guidelines) used to reduce the amount of thinking that is needed to make a decision.
anchoring
The tendency, in making judgements, to rely on the first piece of information encountered or information that comes most quickly to mind.
framing
in decision making, the tendency to emphasize the potential losses or potential gains from at least one alternative.
availability heuristic
making a decision based on the answer that comes most easily to mind
representativeness heuristic
placing a person or an object in a category if that person or object is similar to ones prototype for that category.