Vocabulaire : Marketing And Advertising (chap 100) Flashcards by Maéva L

Q

L’étude de marché

A

Market research

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Q

Faire une étude
Une étude

A

To survey
A survey

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Q

Analyser
Une analyse

A

To analyze
An analysis

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Q

Sonder
Un sondage

A

To poll
A poll

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Q

Commercialiser
Un marché

A

To market
A market

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Q

Cibler
Une cible

A

To target
A target

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Q

Produire
Un produit

A

To produce
A product

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Q

Proposer
Une offre

A

To offer
An offer

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Q

La marchandise

A

Goods / merchandise

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Q

Un article

A

An item

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Q

Une marque

A

A brand

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Q

Emballer
L’emballage

A

To package
Packaging

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Q

Étiqueter
Une étiquette

A

To label
A label

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Q

Disponible
La disponibilité

A

Available
Availability

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Q

Haut de gamme

A

Upscale / upmarket

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Q

Bas de gamme

A

Downscale

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Q

Un défaut
Défectueux

A

A fault
Faulty

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Q

Promouvoir

A

To promote

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Q

Marchander
Une bonne affaire

A

To bargain
A bargain

Q

Baisser le prix
Une reprise

A

To discount
A discount

Q

Fixer le prix

A

To price

Q

Des soldes

A

A sale

Q

Rembourser
Un remboursement

A

To refund
A refund

Q

Faire de la publicité
Une publicité

A

To publicize
Publicity

Parrainer Un sponsor La parrainage

To sponsor A sponsor Sponsorship

Un prospectus

A flyer

Distribuer

To hand out

Un panneau

A billboard

Placarder Une affiche

To post up A poster

Vendre avec insistance

To tout

Attirer Attirant / attractif

To attract Attractive

Persuader / inciter qqn Une incitation

To incite / encourage An incentive

Influencer

To influence

Plaire à Attirant

To appeal to Appealing

Prétendre Une promesse

To claim A claim

Accrocheur

Catchy / eye-catching

Provocateur

Provocative

Choquant

Shocking

Tromper Trompeur

To deceive Deceptive

L’image de marque

The brand image

Les produits de marque

Branded goods

Fidéliser les clients

To build brand / consumer loyalty

Sans pub

Commercial-free

Le placement de produits

Product placement

La publicité mensongère

Deceptive advertising