Vocabulaire : Marketing And Advertising (chap 100) Flashcards

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1
Q

L’étude de marché

A

Market research

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2
Q

Faire une étude
Une étude

A

To survey
A survey

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3
Q

Analyser
Une analyse

A

To analyze
An analysis

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4
Q

Sonder
Un sondage

A

To poll
A poll

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5
Q

Commercialiser
Un marché

A

To market
A market

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6
Q

Cibler
Une cible

A

To target
A target

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7
Q

Produire
Un produit

A

To produce
A product

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8
Q

Proposer
Une offre

A

To offer
An offer

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9
Q

La marchandise

A

Goods / merchandise

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10
Q

Un article

A

An item

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11
Q

Une marque

A

A brand

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12
Q

Emballer
L’emballage

A

To package
Packaging

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13
Q

Étiqueter
Une étiquette

A

To label
A label

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14
Q

Disponible
La disponibilité

A

Available
Availability

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15
Q

Haut de gamme

A

Upscale / upmarket

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16
Q

Bas de gamme

A

Downscale

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17
Q

Un défaut
Défectueux

A

A fault
Faulty

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18
Q

Promouvoir

A

To promote

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19
Q

Marchander
Une bonne affaire

A

To bargain
A bargain

20
Q

Baisser le prix
Une reprise

A

To discount
A discount

21
Q

Fixer le prix

A

To price

22
Q

Des soldes

A

A sale

23
Q

Rembourser
Un remboursement

A

To refund
A refund

24
Q

Faire de la publicité
Une publicité

A

To publicize
Publicity

25
Q

Parrainer
Un sponsor
La parrainage

A

To sponsor
A sponsor
Sponsorship

26
Q

Un prospectus

A

A flyer

27
Q

Distribuer

A

To hand out

28
Q

Un panneau

A

A billboard

29
Q

Placarder
Une affiche

A

To post up
A poster

30
Q

Vendre avec insistance

A

To tout

31
Q

Attirer
Attirant / attractif

A

To attract
Attractive

32
Q

Persuader / inciter qqn
Une incitation

A

To incite / encourage
An incentive

33
Q

Influencer

A

To influence

34
Q

Plaire à
Attirant

A

To appeal to
Appealing

35
Q

Prétendre
Une promesse

A

To claim
A claim

36
Q

Accrocheur

A

Catchy / eye-catching

37
Q

Provocateur

A

Provocative

38
Q

Choquant

A

Shocking

39
Q

Tromper
Trompeur

A

To deceive
Deceptive

40
Q

L’image de marque

A

The brand image

41
Q

Les produits de marque

A

Branded goods

42
Q

Fidéliser les clients

A

To build brand / consumer loyalty

43
Q

Sans pub

A

Commercial-free

44
Q

Le placement de produits

A

Product placement

45
Q

La publicité mensongère

A

Deceptive advertising