vocab Flashcards
academic journals:
Periodicals that publish research in a variety of scholarly fields. Also called scholarly journals.
adjacency
The opportunity for an advertiser to place an ad near a particular article.
blow-in cards:
Postcard-sized business-reply cards, usually containing subscription solicitations that are inserted into magazines during the production process.
CPM: Cost per thousand:
Cost per thousand: guideline for the price of each exposure of a customer to an ad.
circulation department:
The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.
complementary copy:
Editorial material designed to enhance nearby advertising
consumer magazine:
Those that advertise and cover consumer products and consumer lifestyles.
contributing editor:
Title given to a magazine’s highest paid freelance writers, who sometimes polish others’ work.
controlled circulation:
Process by which publications are sent free to desired readers.
demographic editions:
Slightly different versions of the same magazine that go out to subscribers with different characteristics.
desktop publishing:
Producing a publication through the use of a personal computer; this enables one person to act as editor, publisher and writer.
elite stage of media development:
Phase of media evolution in which only the richest and best educated members of the population make use of a particular medium.
little magazines:
Industry term for literary magazines with small circulations.
mission statement:
A brief explanation of how a magazine will be unique, and what will make it successful.
muckraking:
Investigative journalism conducted for social reform.
paid circulation magazines:
Those for which readers actually pay subscription fees and newsstand charges.
pass-along circulation:
Readership beyond the original purchaser of a publication.
popular stage of media development:
Phase of media evolution in which a truly mass audience takes advantage of a particular medium.
professional journals:
Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.
public relations magazines:
Magazines produced with the objective of making their parent organizations look good.
pulps:
Magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions.
regional editions:
Slightly different versions of the same magazine produced for different geographic areas.
special interest magazines:
Those aimed at specific readers with specific concerns and tastes.
specialized stage of media development:
Phase of media evolution in which a particular medium tends to demassify, breaking up into segments for audience members with diverse and specialized interests.
zines:
Low cost, do-it-yourself magazines put out by fans on a variety of topics.
split-run editions:
Slightly different versions of the same magazine, as in demographic and regional editions.
webzines:
Magazines that appear only on the Internet, such as Slate and Salon.
trade magazines:
Those that focus on a particular business.
subscription fulfillment companies:
Businesses that specialize in soliciting magazine subscriptions.
sponsored magazines:
Those published by associations, such as National Geographic and Modern Maturity.
alternative press:
Publications whose viewpoint is radical or out of the mainstream.
Audit Bureau of Circulations:
Association that verifies newspaper and magazine distribution.
beat reporters:
Journalists who find and write stories in a specialized area.
bylines:
Identifications of reporters who write particular stories.
chain:
Companies that own the same type of medium in more than one market area.
Chicano press:
Part of Hispanic American newspaper industry that targets Mexican Americans.
circulation department:
The division of a print media company that manages distribution and sales.
Federalist Papers:
Essays that explained the new federal government to early Americans.
feature syndicates:
Brokers for newspaper entertainment and specialty items.
feature news:
Stories directed toward human interest and curiosity.
ethnic press:
That part of the newspaper industry aimed at particular cultural groups.
editorial page:
Section of newspaper reserved for opinion pieces.
general assignment reporters:
Journalists who can find and write stories in any area.
yellow journalism:
Era in which the increased competition among newspapers led to unprecedented sensationalism.
underground press:
Alternative newspapers of the 1960s and 1970s that passionately criticized cultural and political norms.
tabloids:
Newspapers characterized by a smaller size, a single fold, and abundant photographs.
shoppers:
Free-distribution newspapers consisting mostly of ads.
sensationalism:
Use of exaggeration and lurid elements to produce a startling effect.
seditious libel:
Law that made it illegal to criticize government.
publisher:
Person who runs a print media company and acts as its chief representative.
photo-offset printing:
Technique in which a photo negative transfers ink onto paper
penny press:
Inexpensive newspapers of the 1830s that were advertiser-supported.
partisan press:
Newspapers owned or supported by political parties
organizational papers:
Newspapers published to express an organization’s point of view.
op-ed page:
The section of the newspaper “opposite the editorial page” reserved for signed columns, opinion pieces and guest editorials.
objectivity:
Writing style that separates fact from fiction.
newsprint:
Inexpensive paper used for newspapers
news hole:
Total newspaper pages that can be devoted to content other than advertising.
mercantile press:
Newspapers that provided news of business and shipping.
investigative journalism:
Reporting that uncovers information that sources have tried to conceal.
inverted pyramid:
News style that puts the most important information in the first paragraph
hard news:
Stories about current events that have impact on people’s lives.
art director:
Person who designs the physical look of a film.
trailer:
Brief previews of coming movies shown in theaters.
tie-ins:
Merchandise designed after movie and television characters.
syndication:
syndication: to individual outlets.
second unit directors:
Those in charge of shooting the scenes that do not require the stars.
product placement:
Granting advertisers the right to show products within a production.
production:
The actual shooting phase of moviemaking.
preproduction:
The planning phase of moviemaking.
postproduction:
The final phase of moviemaking, which includes editing.
pirating:
The illegal copying and selling of film and audio recordings.
persistence of vision:
Illusion of movement from series of still pictures, making movies possible.
peep shows:
Amusement parlor boxes containing moving rolls of still pictures.
nickelodeon:
Small early movie theater.
newsreels:
Film clips, covering current events, shown in theaters.
Moviola:
Simple editing machine made up of two reels on which film is spooled over a small light.
Motion Picture Patents Company:
Company founded by Thomas Edison to control the movie equipment business.
line producer:
Person who leads the actual day-to-day work of making a film.
kinetoscope:
Early motion picture projector invented by Thomas Edison.
kinetograph:
Early motion picture camera invented by Thomas Edison.
key grip:
Member of film crew who sets up and moves cameras.
independent films:
Movies that are not made by one of the major studios.
gaffer:
Film set electrician.
executive producer:
Person who finds the financing for a film and puts the package together.
best boy:
The lighting director’s assistant.
director’s cut:
Version of film the director delivers to the studio.
docudramas:
Movies that dramatize real-life and historical events.
continuity supervisor:
Film crew member in charge of making sure shots match up.
colorizing:
Adding color to black-and-white films.
cinematographer:
The director of photography
block booking:
Forcing theater owners to show movies with unknown stars in order to get movies with established stars.
blind booking:
Forcing theater owners to reserve movies without previewing them.
