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Mass comm test 2 > vocab > Flashcards

vocab Flashcards

1
Q

academic journals:

A

Periodicals that publish research in a variety of scholarly fields. Also called scholarly journals.

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2
Q

adjacency

A

The opportunity for an advertiser to place an ad near a particular article.

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3
Q

blow-in cards:

A

Postcard-sized business-reply cards, usually containing subscription solicitations that are inserted into magazines during the production process.

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4
Q

CPM: Cost per thousand:

A

Cost per thousand: guideline for the price of each exposure of a customer to an ad.

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5
Q

circulation department:

A

The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.

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6
Q

complementary copy:

A

Editorial material designed to enhance nearby advertising

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7
Q

consumer magazine:

A

Those that advertise and cover consumer products and consumer lifestyles.

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8
Q

contributing editor:

A

Title given to a magazine’s highest paid freelance writers, who sometimes polish others’ work.

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9
Q

controlled circulation:

A

Process by which publications are sent free to desired readers.

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10
Q

demographic editions:

A

Slightly different versions of the same magazine that go out to subscribers with different characteristics.

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11
Q

desktop publishing:

A

Producing a publication through the use of a personal computer; this enables one person to act as editor, publisher and writer.

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12
Q

elite stage of media development:

A

Phase of media evolution in which only the richest and best educated members of the population make use of a particular medium.

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13
Q

little magazines:

A

Industry term for literary magazines with small circulations.

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14
Q

mission statement:

A

A brief explanation of how a magazine will be unique, and what will make it successful.

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15
Q

muckraking:

A

Investigative journalism conducted for social reform.

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16
Q

paid circulation magazines:

A

Those for which readers actually pay subscription fees and newsstand charges.

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17
Q

pass-along circulation:

A

Readership beyond the original purchaser of a publication.

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18
Q

popular stage of media development:

A

Phase of media evolution in which a truly mass audience takes advantage of a particular medium.

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19
Q

professional journals:

A

Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.

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20
Q

public relations magazines:

A

Magazines produced with the objective of making their parent organizations look good.

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21
Q

pulps:

A

Magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions.

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22
Q

regional editions:

A

Slightly different versions of the same magazine produced for different geographic areas.

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23
Q

special interest magazines:

A

Those aimed at specific readers with specific concerns and tastes.

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24
Q

specialized stage of media development:

A

Phase of media evolution in which a particular medium tends to demassify, breaking up into segments for audience members with diverse and specialized interests.

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25
Q

zines:

A

Low cost, do-it-yourself magazines put out by fans on a variety of topics.

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26
Q

split-run editions:

A

Slightly different versions of the same magazine, as in demographic and regional editions.

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27
Q

webzines:

A

Magazines that appear only on the Internet, such as Slate and Salon.

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28
Q

trade magazines:

A

Those that focus on a particular business.

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29
Q

subscription fulfillment companies:

A

Businesses that specialize in soliciting magazine subscriptions.

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30
Q

sponsored magazines:

A

Those published by associations, such as National Geographic and Modern Maturity.

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31
Q

alternative press:

A

Publications whose viewpoint is radical or out of the mainstream.

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32
Q

Audit Bureau of Circulations:

A

Association that verifies newspaper and magazine distribution.

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33
Q

beat reporters:

A

Journalists who find and write stories in a specialized area.

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34
Q

bylines:

A

Identifications of reporters who write particular stories.

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35
Q

chain:

A

Companies that own the same type of medium in more than one market area.

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36
Q

Chicano press:

A

Part of Hispanic American newspaper industry that targets Mexican Americans.

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37
Q

circulation department:

A

The division of a print media company that manages distribution and sales.

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38
Q

Federalist Papers:

A

Essays that explained the new federal government to early Americans.

39
Q

feature syndicates:

A

Brokers for newspaper entertainment and specialty items.

40
Q

feature news:

A

Stories directed toward human interest and curiosity.

41
Q

ethnic press:

A

That part of the newspaper industry aimed at particular cultural groups.

42
Q

editorial page:

A

Section of newspaper reserved for opinion pieces.

43
Q

general assignment reporters:

A

Journalists who can find and write stories in any area.

44
Q

yellow journalism:

A

Era in which the increased competition among newspapers led to unprecedented sensationalism.

45
Q

underground press:

A

Alternative newspapers of the 1960s and 1970s that passionately criticized cultural and political norms.

46
Q

tabloids:

A

Newspapers characterized by a smaller size, a single fold, and abundant photographs.

47
Q

shoppers:

A

Free-distribution newspapers consisting mostly of ads.

48
Q

sensationalism:

A

Use of exaggeration and lurid elements to produce a startling effect.

49
Q

seditious libel:

A

Law that made it illegal to criticize government.

50
Q

publisher:

A

Person who runs a print media company and acts as its chief representative.

51
Q

photo-offset printing:

A

Technique in which a photo negative transfers ink onto paper

52
Q

penny press:

A

Inexpensive newspapers of the 1830s that were advertiser-supported.

53
Q

partisan press:

A

Newspapers owned or supported by political parties

54
Q

organizational papers:

A

Newspapers published to express an organization’s point of view.

55
Q

op-ed page:

A

The section of the newspaper “opposite the editorial page” reserved for signed columns, opinion pieces and guest editorials.

56
Q

objectivity:

A

Writing style that separates fact from fiction.

57
Q

newsprint:

A

Inexpensive paper used for newspapers

58
Q

news hole:

A

Total newspaper pages that can be devoted to content other than advertising.

59
Q

mercantile press:

A

Newspapers that provided news of business and shipping.

60
Q

investigative journalism:

A

Reporting that uncovers information that sources have tried to conceal.

61
Q

inverted pyramid:

A

News style that puts the most important information in the first paragraph

62
Q

hard news:

A

Stories about current events that have impact on people’s lives.

63
Q

art director:

A

Person who designs the physical look of a film.

64
Q

trailer:

A

Brief previews of coming movies shown in theaters.

65
Q

tie-ins:

A

Merchandise designed after movie and television characters.

66
Q

syndication:

A

syndication: to individual outlets.

67
Q

second unit directors:

A

Those in charge of shooting the scenes that do not require the stars.

68
Q

product placement:

A

Granting advertisers the right to show products within a production.

69
Q

production:

A

The actual shooting phase of moviemaking.

70
Q

preproduction:

A

The planning phase of moviemaking.

71
Q

postproduction:

A

The final phase of moviemaking, which includes editing.

72
Q

pirating:

A

The illegal copying and selling of film and audio recordings.

73
Q

persistence of vision:

A

Illusion of movement from series of still pictures, making movies possible.

74
Q

peep shows:

A

Amusement parlor boxes containing moving rolls of still pictures.

75
Q

nickelodeon:

A

Small early movie theater.

76
Q

newsreels:

A

Film clips, covering current events, shown in theaters.

77
Q

Moviola:

A

Simple editing machine made up of two reels on which film is spooled over a small light.

78
Q

Motion Picture Patents Company:

A

Company founded by Thomas Edison to control the movie equipment business.

79
Q

line producer:

A

Person who leads the actual day-to-day work of making a film.

80
Q

kinetoscope:

A

Early motion picture projector invented by Thomas Edison.

81
Q

kinetograph:

A

Early motion picture camera invented by Thomas Edison.

82
Q

key grip:

A

Member of film crew who sets up and moves cameras.

83
Q

independent films:

A

Movies that are not made by one of the major studios.

84
Q

gaffer:

A

Film set electrician.

85
Q

executive producer:

A

Person who finds the financing for a film and puts the package together.

86
Q

best boy:

A

The lighting director’s assistant.

87
Q

director’s cut:

A

Version of film the director delivers to the studio.

88
Q

docudramas:

A

Movies that dramatize real-life and historical events.

89
Q

continuity supervisor:

A

Film crew member in charge of making sure shots match up.

90
Q

colorizing:

A

Adding color to black-and-white films.

91
Q

cinematographer:

A

The director of photography

92
Q

block booking:

A

Forcing theater owners to show movies with unknown stars in order to get movies with established stars.

93
Q

blind booking:

A

Forcing theater owners to reserve movies without previewing them.

Mass comm test 2 (3 decks)

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