true/false Flashcards
John Campbell’s Boston Newsletter, published in 1704, lasted only one issue.
False
The Federalist Papers were a group of newspapers that supported the idea of a federal government.
False
The development of newsprint contributed to the advent of the penny press
True
An example of “personal journalism” in the 1800s was a publisher spelling words just the way he liked.
True
Bylines came into use because Union army officials wanted to know where reporters had received their information.
True
The Christian Science Monitor contains mostly religious feature articles.
False
The advent of news coverage through newsreels, radio, and TV, seriously dampened the public’s appetite for printed news.
False
The largest national newspaper today is the New York Times
False
The Audit Bureau of Circulations audits both newspaper circulation and Web sites.
True
The ASNE set a goal in 1978 for minority employment, which it met in 2000.
False
Magazines are often referred to as “periodicals” because they periodically change their style and content.
False
Godey’s Lady’s Book was the first magazine to offer color illustrations, with each illustration in each copy tinted by hand.
True
In the magazine business, an adjacency is the opportunity to place a magazine next to a very popular one, on the newsstand.
False
During their Golden Age from 1885 to 1905, magazines became important in shaping public opinion.
True
The advent of radio seriously hurt the magazine industry.
False
A webzine is the Internet version of a traditional magazine.
False
When talking about the magazine business “the publisher” could mean a person or a company.
True
Most magazines have primarily full time writers.
False
When magazines put out split-run editions, it means they are making a smaller than the usual number of copies.
False
According to the text, heavy magazine readers also tend to be heavy TV watchers.
False
“The Trust” set up by Thomas Edison influenced many filmmakers of the time to move away from New York.
True
The practice of forcing theaters to show movies with unknown stars, in order to get movies with established stars was known as blind booking.
False
During their golden age from around 1930 to 1950, movies were of high quality but people couldn’t afford to go to see them very often.
False
The technology public address systems necessary for talking films was ready by the 1910s.
True
Smell-o-vision was a special movie effect once used to make a film seem more real.
True
Most of the people who invest in films see a profitable return on their money.
False
The concept of billing people as producers, who were only peripherally involved with a film, was challenged in 2006 by the Producers Guild of America.
True
On a film crew, the best boy is the assistant to the key grip.
False
A sales strategy called “universal-release” is a method of pirating movies.
False
In Hollywood, movie scripts are often written by committee.
True
