true/false

Question 1

John Campbell’s Boston Newsletter, published in 1704, lasted only one issue.

Answer 1

False

Question 2

The Federalist Papers were a group of newspapers that supported the idea of a federal government.

Answer 2

False

Question 3

The development of newsprint contributed to the advent of the penny press

Answer 3

True

Question 4

An example of “personal journalism” in the 1800s was a publisher spelling words just the way he liked.

Answer 4

True

Question 5

Bylines came into use because Union army officials wanted to know where reporters had received their information.

Answer 5

True

Question 6

The Christian Science Monitor contains mostly religious feature articles.

Answer 6

False

Question 7

The advent of news coverage through newsreels, radio, and TV, seriously dampened the public’s appetite for printed news.

Answer 7

False

Question 8

The largest national newspaper today is the New York Times

Answer 8

False

Question 9

The Audit Bureau of Circulations audits both newspaper circulation and Web sites.

Answer 9

True

Question 10

The ASNE set a goal in 1978 for minority employment, which it met in 2000.

Answer 10

False

Question 11

Magazines are often referred to as “periodicals” because they periodically change their style and content.

Answer 11

False

Question 12

Godey’s Lady’s Book was the first magazine to offer color illustrations, with each illustration in each copy tinted by hand.

Answer 12

True

Question 13

In the magazine business, an adjacency is the opportunity to place a magazine next to a very popular one, on the newsstand.

Answer 13

False

Question 14

During their Golden Age from 1885 to 1905, magazines became important in shaping public opinion.

Answer 14

True

Question 15

The advent of radio seriously hurt the magazine industry.

Answer 15

False

Question 16

A webzine is the Internet version of a traditional magazine.

Answer 16

False

Question 17

When talking about the magazine business “the publisher” could mean a person or a company.

Answer 17

True

Question 18

Most magazines have primarily full time writers.

Answer 18

False

Question 19

When magazines put out split-run editions, it means they are making a smaller than the usual number of copies.

Answer 19

False

Question 20

According to the text, heavy magazine readers also tend to be heavy TV watchers.

Answer 20

False

Question 21

“The Trust” set up by Thomas Edison influenced many filmmakers of the time to move away from New York.

Answer 21

True

Question 22

The practice of forcing theaters to show movies with unknown stars, in order to get movies with established stars was known as blind booking.

Answer 22

False

Question 23

During their golden age from around 1930 to 1950, movies were of high quality but people couldn’t afford to go to see them very often.

Answer 23

False

Question 24

The technology public address systems necessary for talking films was ready by the 1910s.

Answer 24

True

Question 25

Smell-o-vision was a special movie effect once used to make a film seem more real.

Answer 25

True

Question 26

Most of the people who invest in films see a profitable return on their money.

Answer 26

False

Question 27

The concept of billing people as producers, who were only peripherally involved with a film, was challenged in 2006 by the Producers Guild of America.

Answer 27

True

Question 28

On a film crew, the best boy is the assistant to the key grip.

Answer 28

False

Question 29

A sales strategy called “universal-release” is a method of pirating movies.

Answer 29

False

Question 30

In Hollywood, movie scripts are often written by committee.

Answer 30

True