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Mass comm test 2 > multiple choice > Flashcards

multiple choice Flashcards

1
Q 
The first newspaper probably appeared in
	A)	Germany
	B)	China
	C)	Italy
	D)	America
A

B) China

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2
Q

In colonial America, seditious libel laws made it illegal to print
A) true information about citizens
B) comments that made Americans look bad in other countries
C) derogatory remarks about the government or its members
D) information about the private lives of the community

A

C) derogatory remarks about the government or its members

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3
Q

In colonial America, the mercantile press
A) helped the British to develop industry
B) provided news of business and shipping
C) ignored the commercial restraints placed on the colonies
D) divided the public among workers and employers

A

B) provided news of business and shipping

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4
Q 
Which type of news is made up of stories about current events that have an impact on peoples' lives?
	A)	feature news
	B)	soft news
	C)	hard news
	D)	local news
A

C) hard news

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5
Q

A newshole refers to the size of
A) the space that must be filled with fluff pieces on a slow news day
B) an area in the community that is not interested in purchasing newspapers
C) the total number of copies delivered to potential customers
D) the space in a newspaper that could be devoted to editorial content

A

D) the space in a newspaper that could be devoted to editorial content

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6
Q 
The man considered to be the founder of the first modern newspaper chain was
	A)	Benjamin Franklin
	B)	William Randolph Hearst
	C)	Joseph Pulitzer
	D)	Edward Wyllis Scripps
A

D) Edward Wyllis Scripps

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7
Q 
The underground papers of the 1960s were part of the
	A)	ethnic press
	B)	alternative press
	C)	organizational press
	D)	mainstream press
A

B) alternative press

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8
Q 
All the major decisions about the editorial direction that a newspaper will take are made by the
	A)	publisher
	B)	editor-in-chief
	C)	managing editor
	D)	associate editor
A

A) publisher

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9
Q

A feature syndicate
A) collects news in many different countries
B) distributes local stories with national appeal
C) brokers items such as comic strips and crossword puzzles
D) provides specialized and supplemental news

A

C) brokers items such as comic strips and crossword puzzles

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10
Q 
The average age of today's newspaper reader is
	A)	25
	B)	18
	C)	65
	D)	53
A

D) 53

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11
Q 
Younger readers use newspapers online primarily
	A)	for in-depth analysis of news
	B)	to gain insight to local issues
	C)	to find specific information
	D)	only during national elections
A

C) to find specific information

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12
Q 
Critics of newspaper chains say that in small communities, the chains often deprive people of a diversity of opinions about
	A)	national news
	B)	local news
	C)	international news
	D)	journalistic performance
A

B) local news

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13
Q

The Audit Bureau of Circulations helps newspapers by
A) verifying circulation figures for advertisers
B) verifying public opinion among the circulation
C) auditing sales figures for newspapers
D) establishing new standards and rules for circulation reporting

A

A) verifying circulation figures for advertisers

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14
Q 
Which of the following is the second stage in the development of a medium?
	A)	elite stage
	B)	popular stage
	C)	creative stage
	D)	specialized stage
A

B) popular stage

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15
Q 
The first two magazines in America failed because
	A)	they were seen as a luxury
	B)	magazines were too expensive
	C)	they were too heavy
	D)	all of these
A

D) all of these: they were seen as a luxury, magazines were too expensive, they were too heavy

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16
Q 
Which of the following women's magazines in the U.S. was established the earliest?
	A)	Ladies' Magazine
	B)	Ladies Home Journal
	C)	Godey's Ladies Book
	D)	Ladies' Mercury
A

A) Ladies’ Magazine

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17
Q

The goal of journalistic “muckraking” in the early 20th century was to
A) complain about consumers taking advantage of small businesses
B) use ruthless tactics to advance the private interests of the “Robber Barons”
C) investigate injustice and fight for social reform for the public
D) stir up information to make advertisers look better than their competition

A

C) investigate injustice and fight for social reform for the public

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18
Q 
Time, the first news magazine was founded by
	A)	Harold Ross
	B)	Henry Luce
	C)	Conde Nast
	D)	Frank Munsey
A

B) Henry Luce

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19
Q 
Which of the following is a type of general interest magazine, composed of excerpts from books, newspaper, and other magazines?
	A)	Digest
	B)	Newsmagazine
	C)	Cultural magazine
	D)	Pulp magazine
A

A) Digest

20
Q 
Which of the following are produced by organizations, corporations, and institutions, to make their parent corporations look good?
	A)	trade magazines
	B)	special interest magazines
	C)	public relations magazines
	D)	corporate magazines
A

C) public relations magazines

21
Q

The “little magazine” publishes
A) comics
B) poetry, literary essays and fiction
C) research in a variety of academic fields
D) items about just one topic, usually an obscure one

A

B) poetry, literary essays and fiction

22
Q 
Sponsored magazines are those published by
	A)	celebrities
	B)	corporate chains
	C)	individual entrepreneurs
	D)	associations
A

D) associations

23
Q

A contributing editor is generally hired to
A) edit most of the magazine’s copy
B) write freelance pieces and add prestige to the magazine
C) contribute advice to the publisher
D) help guide the direction of the magazine

A

B) write freelance pieces and add prestige to the magazine

24
Q 
Which of the following is the function of the circulation department?
	A)	to find new subscribers
	B)	managing the list of subscribers
	C)	to promote single-copy sales
	D)	all of these
A

D) all of these: to find new subscribers, managing the list of subscribers, to promote single-copy sales

25
Q 
Trade magazines are those that focus on
	A)	trade within the U.S.
	B)	world trade
	C)	a particular business
	D)	investigations of consumer issues
A

C) a particular business

26
Q 
Which department at a magazine looks for ways to license the magazine's name?
	A)	Promotion
	B)	New product development
	C)	Production
	D)	Advertising
A

B) New product development

27
Q

The image of the ideal woman in magazines today is
A) similar to the average woman
B) 30 percent thinner than the average woman
C) a conglomeration of celebrities through the decades
D) not frequently paid attention to by the average reader

A

B) 30 percent thinner than the average woman

28
Q

Complementary copy means
A) a story that says positive things about its subject
B) copy that is consistent with the tone of the magazine
C) material designed to be paired with nearby advertising
D) material that is independent from its advertisers

A

C) material designed to be paired with nearby advertising

29
Q

The concept of “persistence of vision” means that the brain
A) gravitates toward visions it considers pleasurable
B) may persist in visualizing a picture for years after the actual sight
C) may retain an image for part of a second after it leaves the field of sight, creating an optical illusion
D) creates an optical illusion by believing that the vision before it is actually something that it is not

A

C) may retain an image for part of a second after it leaves the field of sight, creating an optical illusion

30
Q 
Which of the following was a device Edison invented, to take motion pictures?
	A)	Kinetoscope
	B)	Kinetograph
	C)	Nickelodeon
	D)	Vitascope
A

B) Kinetograph

31
Q

The star system was created in the 1920s because
A) audiences wanted to see certain actors more than others
B) actors were demanding billing and higher pay
C) theater owners would only show films with certain popular actors
D) studios wanted to eliminate some actors who were difficult to deal with

A

A) audiences wanted to see certain actors more than others

32
Q

Early moviemakers moved west to California because
A) food and rent was much less expensive
B) there was a wealth of creative talent living there
C) they wanted to avoid Edison’s monopoly
D) all of these

A

C) they wanted to avoid Edison’s monopoly

33
Q

The production of African-American films originated because
A) white-run studios wanted to give blacks positive role models
B) throughout much of the U.S., blacks were not allowed in “white” theaters
C) blacks wanted to use film to help in the civil rights struggle
D) the black public was not interested in attending Hollywood films with white actors

A

B) throughout much of the U.S., blacks were not allowed in “white” theaters

34
Q

One advantage of digital projection for theater owners will be
A) they will not have to select film titles
B) the theater will not require any employees
C) they will be able to show live events such as concerts or sports
D) all of these

A

C) they will be able to show live events such as concerts or sports

35
Q 
Which of the following countries produces the most films per year?
	A)	America
	B)	China
	C)	France
	D)	India
A

D) India

36
Q 
Which stage of the movie business includes set construction and special effects design?
	A)	preproduction
	B)	production
	C)	post production
	D)	none of these
A

A) preproduction

37
Q

Second unit directors are those who
A) perform lowly technical tasks
B) shoot scenes that do not require the stars
C) help edit the “director’s cut”
D) shoot scenes in the second half of the film

A

B) shoot scenes that do not require the stars

38
Q 
Which of the following member of a production team makes sure that each day's shots match up?
	A)	cinematographer
	B)	art director
	C)	digital effects editor
	D)	continuity supervisor
A

D) continuity supervisor

39
Q 
Brief parts of movie reviews used in movie posters and ads are called
	A)	trailers
	B)	pull quotes
	C)	tie-ins
	D)	marketing windows
A

B) pull quotes

40
Q

Product placement occurs when
A) a company sells its product to be used on a film set
B) film tie-in products like toys and video games are placed in TV ads for movies
C) studios give advertisers the right to show their products within a movie
D) a film is considered a product that is placed in theaters

A

C) studios give advertisers the right to show their products within a movie

41
Q 
The largest movie audience today consists of
	A)	families
	B)	men
	C)	older women
	D)	young people
A

D) young people

42
Q

According to the text, critics’ main concern about docudramas is that they
A) may encourage violence in society
B) portray themselves as fictional movies
C) mislead audiences about historic facts
D) reveal too much about subjects that should be kept from the public

A

C) mislead audiences about historic facts

43
Q

The Motion Picture Code was established by the industry in 1930 in order to
A) promote superior films to the public
B) comply with government censorship
C) settle an issue between competing studios
D) avoid government censorship

A

D) avoid government censorship

44
Q

Elite stage:
Popular stage:
Specialized stage:

A

Elite stage: only the richest and best-educated members of society make us of them.
Popular stage: _a truly mass audience takes advantage of them. _
Specialized stage: _media tend to break up into segments for audience members with diverse and specialized interest. _

45
Q

Consumer magazines:
Trade magazines:
Public Relations Magazine:
Miscellaneous magazine:.

A

Consumer magazines: good house keeping, people; advertise household products, drugs, etc. Trade magazines: specific to an industry, advertisement focuses on industry.
Public Relations Magazine: cooperation magazine, only comes out a few time a year.
Miscellaneous magazine: comic books, sold nationally.

Mass comm test 2 (3 decks)

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