Visualize Your Customer Flashcards
1
Q
Use market research to find out
A
Who your potential customers are Where you can reach them What they want and need How they behave What the size of your potential market is
2
Q
Customer Research
A
Surveys
Focus groups
Research reports
3
Q
Industry Research
A
Interviews Observation Tracking Written sources of statistical data Books & articles Competitor Web sites Trade associations & chambers of commerce
4
Q
Customer Decision-Making Model
A
Awareness Information search Evaluation of alternatives Decision to purchase Evaluation of purchase
