Myths about Entrepreneurship

Question 1

First, entrepreneurship is not an extraordinary phenomenon,

Answer 1

but lies dormant in each of us

as an entrepreneurial potential to act

Question 2

Second, start with mystical goals or fictitious ideas.

Answer 2

according to the entrepreneurial method, I start with the available means – who am
I, what do I know, whom do I know – not

Question 3

Third, as an entrepreneur, I don’t submit my actions under one great idea.

Answer 3

No! on the basis
of my stock of means I constantly develop my imagination about various possible goals for
the solution of specific problems.

Question 4

Fourth, instead of an expected return

Answer 4

what do I want to earn, the “upside potential”, I define
an affordable loss, the “downside potential” and ask: how much is it worth to me, how much
can I afford to lose?

Question 5

Fifth, I don’t keep my ideas secret,

Answer 5

but exchange my goals on the basis of my means with
others. The business idea is the cheapest (there are so many ideas!); my stock of means is the
most valuable thing in the entrepreneurial process.

Question 6

, sixth, “co-creation”

Answer 6

develops with the additional means and the new goals of the

partners.

Question 7

Seventh, business plans most likely do not reduce uncertainty,

Answer 7

but surely prevent reaching

unplanned, yet desirable goals.

Question 8

Eighth, luck is a part of entrepreneurial success.

Answer 8

But with the entrepreneurial method I turn the wheel of fortune more often.

Question 9

Ninth, we’re not born as entrepreneurs

Answer 9

but can learn to deal with uncertainty.

Question 10

Tenth, if you co-create the future

Answer 10

as an entrepreneur you don’t have to predict it.