Situation Analysis. Flashcards

1
Q

Situation Analysis.

A

This section contains a snapshot of your company, your customer base, and your market at large.

Situation analysis is defined as an analysis of the internal and external factors of a business.

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2
Q

Company Analysis:

A

Long and Short-Term goals.
The focus of your company (should fall directly in line with you mission and vision statements).
Analysis of the culture of your company (environment?).
Strengths &Weaknesses of your company.
Company’s market share.

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3
Q

Competitor Analysis:

A

Market Position (competitors and specific segments
Strengths & Weaknesses.
Market shares.

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4
Q

Collaborators: .

A

– People and companies that are key to continuing what you do.
Subsidiaries, joint ventures, distributors, suppliers, etc

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5
Q

Climate PEST analysis

A
PEST” Analysis.
Political and legal environment 
Economic environment.
Social and cultural environment.
Technological environment
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6
Q

SWOT Analysis:

A

company’s internal strengths
company’s internal weaknesses
External opportunities for your company
External threats to your company

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