Situation Analysis. Flashcards
Situation Analysis.
This section contains a snapshot of your company, your customer base, and your market at large.
Situation analysis is defined as an analysis of the internal and external factors of a business.
Company Analysis:
Long and Short-Term goals.
The focus of your company (should fall directly in line with you mission and vision statements).
Analysis of the culture of your company (environment?).
Strengths &Weaknesses of your company.
Company’s market share.
Competitor Analysis:
Market Position (competitors and specific segments
Strengths & Weaknesses.
Market shares.
Collaborators: .
– People and companies that are key to continuing what you do.
Subsidiaries, joint ventures, distributors, suppliers, etc
Climate PEST analysis
PEST” Analysis. Political and legal environment Economic environment. Social and cultural environment. Technological environment
SWOT Analysis:
company’s internal strengths
company’s internal weaknesses
External opportunities for your company
External threats to your company