VISUAL INFORMATION AND MEDIA Flashcards
information that a person gets from various visual media
Visual Information
symbols, pictures, icons, signs, and others that communicate with one’s sight.
Visual Media
the process of giving and receiving info through various media
Visual Communication
THE PRIMARY PURPOSE OF MAKING VISUAL INFORMATION
Gain attention, create meaning; and facilitate retention
graphical symbols that represent ideas (eg. signs, logos, symbols)
Ideogram
the study and creation of data using visual representation (eg. charts and graphs)
Statistical Visualization
people use it widely to express their ideals, opinions, and sentiments
Picture
art of combining text and pictures to communicate info (infographics, posters, and graphic advertisements)
Graphic Design
combination of motion and picture; or of motion, picture, and audio
Video
a 3D visual medium can be a sculpture, architectural, real life object, or person
3D Image
Visual communication started way back _________ when___________ engraved in rocks what are considered the oldest art in history
40,000 BCE —- Cro-Magnons
Approximately ___ of the human population are visual learners, ___ are auditory learners, ___ are experiential learners
65%
30%
5%
Eyes can register ______ visual images per hour
36, 000
Visuals are processed ________ faster in the brain than text
60, 000 times
They(3) defined VISUAL LITERACY as the “learned ability to interpret visual images accurately and to create such images”
Robert Heinich, Michael Molenda, James Russell
the void/ emptiness that provides an interval between design elements
Space
thin mark is drawn on a surface that can suggest specific direction, meanings, and characters
Line
filled-in space enclosed in line and can be geometric or organic
Shape
describes how a surface in a design feels; can be tactile or illusory
Texture
degree of lightness and darkness, suggesting an atmosphere or mood in a visual design
Value
most striking element, used primarily for emphasis and evoking reactions, this is determined by its hue, intensity, and value
Color
Known as 3D shape; shows the volume and thickness of a figure
Form
changing margins, typeface, typestyle, and colors in visual media that are more that one page must be avoided
Consistency
identify which object or element would grab your audience’s attention
Emphasis
there should be a feeling of equal distribution among the elements. Can be symmetric or asymmetric
Balance
brings together separate elements into a single composition. All elements should complete each other
Harmony
shows the difference between shapes/elements, brings objects out and forward, and creates an area of emphasis in a design
Contrast
the visual flow through the design, which can be created with a value pattern
Movement
a movement in which several elements are repeated regularly
Rhythm
the relationship of one object or area to another. It shows the relative sizes and scales of various elements in a design
Proportion
SOURCES OF VISUAL INFORMATION
- these groups process info through rigorous editing/eval (schools, publishers, etc)
- are commonly governed by state censorships
Formal Sources
SOURCES OF VISUAL INFORMATION
- these produce visuals that are usually unverified and/or come from personal views and opinions
Informal Sources
Pettersson (2015)_____IS a powerful form of communication, for visual messages stimulate both intellectual and emotional responses.
visual communication
who demonstrated that 93% of communication is non-verbal
Psychologist Albert Mehrabian
True of False: The visual info that people consume forgets them than any kind of info
False, it stays longer than any kind of info
The brain can see images that last just for _____
13miliseconds
People can sense a visual scene in less than____of a second
1/10
______of info transmitted to the brain is visual
90%
______ of nerve fibers are linked to the retina
40%
_____of people will respond better to visual info than plain text
40%
Publishers who use infographics grow in traffic average of ___more than those who do not
12%
Primary Level
changin objects
manipulation
Primary Level
producing simple visual, taking pics
construction
Primary Level
identifying concept of from art elements
abstraction
Skilled level
using tools for problem solving
manipulation
Skilled level
drawing perspective, controlling variables in picture taking, origami, interpreting instruction
construction
Skilled level
creating visual plans, speciftying photographic treatment for subjects, creating visuals from verbal and vice versa
abstraction
Advaned Level
mental controlling of complex representations
manipulation
Advanced level
drawing in 3d, creating own visual style, producing multimedia info
construction
Advanced level
lateral thinking, visual intuition, visual invention, describing visual ideas verbally
abstraction
who said “ to see is to believe” most believe that pictures always tell the truth
Lefferts, 1982
