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MIL > VISUAL INFORMATION AND MEDIA > Flashcards

VISUAL INFORMATION AND MEDIA Flashcards

1
Q

information that a person gets from various visual media

A

Visual Information

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1
Q

symbols, pictures, icons, signs, and others that communicate with one’s sight.

A

Visual Media

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2
Q

the process of giving and receiving info through various media

A

Visual Communication

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3
Q

THE PRIMARY PURPOSE OF MAKING VISUAL INFORMATION

A

Gain attention, create meaning; and facilitate retention

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4
Q

graphical symbols that represent ideas (eg. signs, logos, symbols)

A

Ideogram

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5
Q

the study and creation of data using visual representation (eg. charts and graphs)

A

Statistical Visualization

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6
Q

people use it widely to express their ideals, opinions, and sentiments

A

Picture

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7
Q

art of combining text and pictures to communicate info (infographics, posters, and graphic advertisements)

A

Graphic Design

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8
Q

combination of motion and picture; or of motion, picture, and audio

A

Video

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9
Q

a 3D visual medium can be a sculpture, architectural, real life object, or person

A

3D Image

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10
Q

Visual communication started way back _________ when___________ engraved in rocks what are considered the oldest art in history

A

40,000 BCE —- Cro-Magnons

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11
Q

Approximately ___ of the human population are visual learners, ___ are auditory learners, ___ are experiential learners

A

65%
30%
5%

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12
Q

Eyes can register ______ visual images per hour

A

36, 000

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13
Q

Visuals are processed ________ faster in the brain than text

A

60, 000 times

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14
Q

They(3) defined VISUAL LITERACY as the “learned ability to interpret visual images accurately and to create such images”

A

Robert Heinich, Michael Molenda, James Russell

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15
Q

the void/ emptiness that provides an interval between design elements

A

Space

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16
Q

thin mark is drawn on a surface that can suggest specific direction, meanings, and characters

A

Line

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17
Q

filled-in space enclosed in line and can be geometric or organic

A

Shape

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18
Q

describes how a surface in a design feels; can be tactile or illusory

A

Texture

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19
Q

degree of lightness and darkness, suggesting an atmosphere or mood in a visual design

A

Value

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20
Q

most striking element, used primarily for emphasis and evoking reactions, this is determined by its hue, intensity, and value

A

Color

21
Q

Known as 3D shape; shows the volume and thickness of a figure

A

Form

22
Q

changing margins, typeface, typestyle, and colors in visual media that are more that one page must be avoided

A

Consistency

23
Q

identify which object or element would grab your audience’s attention

A

Emphasis

24
Q

there should be a feeling of equal distribution among the elements. Can be symmetric or asymmetric

A

Balance

25
Q

brings together separate elements into a single composition. All elements should complete each other

A

Harmony

26
Q

shows the difference between shapes/elements, brings objects out and forward, and creates an area of emphasis in a design

A

Contrast

27
Q

the visual flow through the design, which can be created with a value pattern

A

Movement

28
Q

a movement in which several elements are repeated regularly

A

Rhythm

29
Q

the relationship of one object or area to another. It shows the relative sizes and scales of various elements in a design

A

Proportion

30
Q

SOURCES OF VISUAL INFORMATION

  • these groups process info through rigorous editing/eval (schools, publishers, etc)
  • are commonly governed by state censorships
A

Formal Sources

31
Q

SOURCES OF VISUAL INFORMATION
- these produce visuals that are usually unverified and/or come from personal views and opinions

A

Informal Sources

32
Q

Pettersson (2015)_____IS a powerful form of communication, for visual messages stimulate both intellectual and emotional responses.

A

visual communication

33
Q

who demonstrated that 93% of communication is non-verbal

A

Psychologist Albert Mehrabian

34
Q

True of False: The visual info that people consume forgets them than any kind of info

A

False, it stays longer than any kind of info

35
Q

The brain can see images that last just for _____

A

13miliseconds

36
Q

People can sense a visual scene in less than____of a second

A

1/10

37
Q

______of info transmitted to the brain is visual

A

90%

38
Q

______ of nerve fibers are linked to the retina

A

40%

39
Q

_____of people will respond better to visual info than plain text

A

40%

40
Q

Publishers who use infographics grow in traffic average of ___more than those who do not

A

12%

41
Q

Primary Level
changin objects

A

manipulation

42
Q

Primary Level
producing simple visual, taking pics

A

construction

43
Q

Primary Level
identifying concept of from art elements

A

abstraction

44
Q

Skilled level
using tools for problem solving

A

manipulation

45
Q

Skilled level
drawing perspective, controlling variables in picture taking, origami, interpreting instruction

A

construction

46
Q

Skilled level
creating visual plans, speciftying photographic treatment for subjects, creating visuals from verbal and vice versa

A

abstraction

47
Q

Advaned Level
mental controlling of complex representations

A

manipulation

48
Q

Advanced level
drawing in 3d, creating own visual style, producing multimedia info

A

construction

49
Q

Advanced level
lateral thinking, visual intuition, visual invention, describing visual ideas verbally

A

abstraction

50
Q

who said “ to see is to believe” most believe that pictures always tell the truth

A

Lefferts, 1982

51
Q
A

MIL (6 decks)

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