THE BASICS OF TEXT INFORMATION AND MEDIA Flashcards
words that are written, printed or spoken. In MIL, it is used in presenting/ disseminating information, providing direction, and giving suggestions
Text
information communicated through text
Text information
a vessel/ channel that communicates text information to a receiver
Text medium
aims to have the reader picture what is being described (novels, news)
Descriptive Text
to advise or tell the reader about something (textbooks, journals)
Informative Text
instructs or tells a reader how to do something
Instructive Text
seeks to persuade a reader to believe in or do something (editorials, propaganda materials)
Persuasive Text
process information through rigorous editing and evaluation
Formal Sources
texts that are usually unverified or opinionated
Informal Sources
Information overload can cause cognitive overload or trouble retaining information in one’s long-term memory.
CONSUMING TEXT INFORMATION
who defined high-quality information as correct, credible, relevant, and easy for access, interpret and understand
Rune Petterson
techniques used to organize, sequence, and provide an internal framework for helping readers understand prose content. and who said this?
Petterson, internal textual structrure
advised that is essential to arrange info from the most important to the least important.
Ronnie Lipton
Technique used to organize text with linguistic and topographical cues make up
Usage of indention, spacing, and adjustments on the typeface
EXTERNAL TEXTUAL STRUCTURE
emphasize the words that need to be highlighted. (italics, highlighted, Capital, underline, boldface)
Emphasis
- always consider your target audience in the language and design you will use.
Appropriateness
gives classic/ elegant look when used in title/headings (Times New Roman, Garamond, Baskerville)
Serif
clean and minimalist look used for presenting clear and direct information (road signages, nutrition facts on food packages, webpage designs), (Arial Helvetica, Calibri)
Sans Serif
more solid, commonly used in large advertisements, (Rockwell, Playbill, Courier)
Slab Serif
has brush-like strokes and must be used sparingly in large body texts (monotype corsiva, edwardian script ITC, Lucida Handwriting)
Script
how far/near the elements are to each other. Similar elements must go together
Proximity
involves using margins and spacing that provide visual relief and delineation from text blocks
Alignments and Space
good typography has strong contrast and distinctive patterns, making the text legible
Organization
involves the consistency and unity of elements. Refrain from using several types on a page to prevent distractions
Repetition
creates visual interest by combining two elements
Contrast
THE POWER OF TEXT AND INFORMATION AND MEDIA (S, H, I, E)
Source of Knowledge, Higher thinking skills, Impact to Lives, Entertainment.
MIL Design Framework: who are the possible reader
target audience
MIL Design Framework: who is the creator of the info?
author
MIL Design Framework: where will this info be published
medium/ format
MIL Design Framework: how will the info be presented?
form/style
this caters to a variety of emotions or themes. Examples; Chiller, Curlz MT, Jokerman.
Decorative
MIL Design Framework: what is the info all about
key content
