Visual Dimension of Media and Information

Question 1

It is a source of information in the form of visual representations

Answer 1

Visual Media

Question 2

is interpreted using primarily what humans see, as opposed to aural or tactile media

Answer 2

Visual Media

Question 3

It plays a role in advertising, art, communication, education, business and engineering

Answer 3

Visual Media

Question 4

is often used as a learning aid, such as in presentations and training guides

Answer 4

Visual Media

Question 5

It is the use of one or more of the various visual media available, with or without sound.

Answer 5

Visual Media

Question 6

Purpose of visual media

To capture the a_____
Make content r______ and u___________
Allows information to be processed f______ .

Answer 6

Purpose of visual media

To capture the attention
Make content relatable and understandable
Allows information to be processed faster.

Question 7

allows people to relate with the content. It may spark a memory or emotion in the viewer, and they are likely to remember the content much longer than a barren headline.

Answer 7

visual media

Question 8

helps readers clarify and comprehend information because they are able to develop their own perception of the content and avoid misinterpretation

Answer 8

visual media

Question 9

is a format developed by Microsoft for Windows.

Answer 9

BMP or Bitmap Image File (.bmp)

Question 10

There is no compression or information loss with ______ files which allow images to have very high quality, but also very large file sizes.

Answer 10

BMP or Bitmap Image File (.bmp)

Question 11

Best For: High quality scans, archival copies

Answer 11

BMP or Bitmap Image File (.bmp)

Question 12

are lossless images files, do not need to compress or lose any image quality or information.

Answer 12

TIFF Tagged Image File Format (.tif, .tiff)

Question 13

Best For: High quality prints, professional publications, archival copies

Answer 13

TIFF Tagged Image File Format (.tif, .tiff)

Question 14

is a “lossy” format meaning that the image is compressed to make a smaller file.

Answer 14

JPEG (Joint Photographic Experts Groups)

Question 15

Best For: Web Images, Non-Professional Printing, E-Mail, Powerpoint

Answer 15

JPEG (Joint Photographic Experts Groups)

Question 16

are a lossless image format originally designed to improve upon and replace the gif format.

Answer 16

PNG or Portable Network Graphics

Question 17

are able to handle up to 16 million colors, unlike the 256 colors supported by GIF.

Answer 17

PNG or Portable Network Graphics

Question 18

Best For: Web Images

Answer 18

PNG or Portable Network Graphics

Question 19

files are widely used for web graphics, because they are limited to only 256 colors, can allow for transparency, and can be animated.

Answer 19

GIF or Graphics Interchange Format (.gif)

Question 20

are typically small is size and are very portable.

Answer 20

GIF or Graphics Interchange Format (.gif)

Question 21

is a common vector file type.

Answer 21

EPS or Encapsulated PostScript

Question 22

can be opened in many illustration applications such as Adobe Illustrator or CorelDRAW

Answer 22

EPS or Encapsulated PostScript

Question 23

are images that are unprocessed that have been created by a camera or scanner.

Answer 23

RAW images

Question 24

Many digital SLR cameras can shoot in ____ , whether it be a .raw, .cr2, or .nef.

Answer 24

RAW images

Question 25

are the equivalent of a digital negative, meaning that they hold a lot of image information, but still need to be processed in an editor such as Adobe Photoshop or Lightroom.

Answer 25

RAW images

Question 26

Elements of Visual Design

Line
S_______
Value
T_______
Color
F_____

Answer 26

Elements of Visual Design

Line
Shape
Value
Texture
Color
Form

Question 27

Principles of Visual Design

Consistency
C_____ of I_____
Balance
Harmony
C_______
D__________ movement
Rhythm
Perspective
D_______

Answer 27

Consistency
Center of interest
Balance
Harmony
Contrast
Directional movement
Rhythm
Perspective
Dominance