M1: Media and Information Literacy Flashcards
the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
Communication
the exchange of information and the expression of feeling that can result in understanding
Communication
Signs
Symbols
Colors
Gestures
body language
facial expressions
NON-VERBAL COMMUNICATION
oral
written
VERBAL COMMUNICATION
L__________Communication Model (1948)
WHO (C__________)> SAYS WHAT (M______________) > IN WHICH CHANNEL (M__________)> TO WHOM (R____________) > WITH WHAT EFFECT? (E_____)
Lasswell’s Communication Model (1948)
WHO (communicator)> SAYS WHAT (message) > IN WHICH CHANNEL (medium)> TO WHOM (receiver) > WITH WHAT EFFECT? (effect)
Communication Tools
media
data, knowledge derived from study, experience, or instruction, signals or symbols
knowledge of specific events or situations
INFORMATION
The ability to read, analyze, evaluate and produce communication in a variety of media forms.
media literacy
The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.
information literacy
The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.
technology literacy
is an essential ability to be enriched by a man. People
can communicate their views, positions, and feelings through interaction;
individuals can share thoughts, and opinions.
Communication
“C______________is an intercourse by words,
letters, symbols or messages; and is a way that one organization member
shares meaning and understanding with another.”
said by K_______ and O’_______
Communication
by Koontz and O’Donnell
“Communication is an exchange of facts, ideas,
opinions or emotions by two or more persons.”
is said by N_______ and S__________
Newmann and Summer
“Communication is a sum of all the things one person
does when he wants to create understanding in the minds of another. It
involves a systematic and continuous process of telling, listening and
understanding.”
is said by A_____ L_____ A.
Allen Louis A.
T______ (2009, 7) defines m________ a collection of symbols that appears
purposefully organized (meaningful) to those sending and receiving them.
Turow, messages
_______ is the stimulus or meaning produced by the source for the
receiver or audience” (M___________, 2005).
Message. Mclean
brings together words that
express meaning, but also how they are conveyed — through non-verbal
signals, organization, grammar, style, and other elements.
message
Characteristics of communication
✓ C_________ process.
✓ Complete s_______.
✓ Interactive, timely, and ever-changing.
✓ Mostly i__________.
✓ Intentional or unintentional.
✓ Multi-directional.
Characteristics of communication
✓ Continuous process.
✓ Complete system.
✓ Interactive, timely, and ever-changing.
✓ Mostly irreversible.
✓ Intentional or unintentional.
✓ Multi-directional.
It is a communication that happens to you.
Intrapersonal communication
Here both the Source
(sender) and the receiver are just one. So, the feedback works without
interruption.
Intrapersonal communication
Two people are involved in this contact phase
Dyadic Communication
Here the Source becomes the receiver and the receiver
becomes the Source because of the complex communication mechanism where feedback is exchanged between the Source and the
receiver.
Dyadic Communication
More than two participants participating in the communication
process would become a communication group.
Small Group Communication
Source or communications from a single person can meet or
receive a wide number of audiences.
Public Communication
there is no shared input
between the source and the recipient in this conversation, just like
small group conversation, and it is based on the Speaker.
Public Communication
They have a huge number of audiences, and they cannot all be
put together in one place, so we need some communication mechanism
device or technology.
Mass Communication
there is no direct access to the receiver
Mass Communication
Here, the input from the
viewer is much less or delayed.
Mass Communication
This model focus on
the relationship between the person sending the message and the receiver.
Berlo’s SMCR Model of Communication