VI. Homeless World Cup Case General Flashcards
1
Q
Homeless World Cup Case General
A
- HWC Foundation uses football to inspire homeless people to change their own lives
- Its vision is a world without homelessness
- HWC Foundation is no Social Entrepreneurial Initiative because it has no customers (More a traditional charity)
2
Q
Homeless World Cup Case Stakeholders
A
- Media= Mass media and street papers (INSP) -> marketing Strategy
- Government
- Sponsors (e.g. Nike)= Partnership to break the boundaries
- Foundation
- Cities
- Local Grassroots partners
3
Q
Homeless World Cup Case KPIs
A
- Input = How many homeless people participate
- Activities = Cost of the event
- Output = Spectators
- Outcome = Football players, New partnerships
- Impact = Improvement of lives, Housing, Change in perception, education, Social relations
- SROI (Social Return On Investment) = Value of benefits relative to the costs
4
Q
Homeless World Cup Case Structure of HWC
A
- Foundation = Marketing, Sponsors, Coordination of annual tournament, Support
- Local partners (= cities) = Infrastructure, Housing, Communication (press), formal requirements, managing logistics
- Local grassroots organization = selection of player in different countries, documents, follow-up activities
5
Q
Homeless World Cup Case Hybrid and Glocal
A
- Commercial + Local = Local Logistics/ Partnerships with local sponsors and municipalities/ Local committee
- Commercial + Global = Marketing strategy/ Media coverage/ Fundraising/ Partnership with Nike
- Social + Deep = Local grassroots projects/ Follow up projects/ Definition of homelessness/ Local tournaments
- Social + Up = Reporting Strategy/ Coordination local projects/ Funding local projects/ Common brand
6
Q
Homeless World Cup Case Partnership with Nike
A
- Pros for Nike = Communicate mission/ Coverage and visibility
- Cons for Nike = How does HWC measure impact?
- Pros for HWC = Financial aid/ Media/ Know-how development
- Cons for HWC = Dependence from Nike in terms of resources
