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WR - Marketing > Vertriebspolitik > Flashcards

Vertriebspolitik Flashcards

1
Q

Hoher Lagerbestand Vorteil

A

kurze Lieferfristen

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2
Q

Hoher Lagerbestand Nachteil

A

Hoher Platzbedarf / Lagerkosten

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3
Q

Tiefer Lagerbestand Vorteil

A

Tiefer Platzbedarf / Lagerkosten

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4
Q

Tiefer Lagerbestand Nachteil

A

Verlorene Kunden, höhere Einkaufspreise bei Nachbestellung

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5
Q

Just-in-time Lieferung Vorteil

A

Tiefer Platzbedarf / Lagerkosten

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6
Q

Just-in-time Lieferung Nachteil

A

Aufwändige Logistik, Verspätungen sind verherrend

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7
Q

Transportarten

A
  • Strassenverkehr
  • Onlinehandel
  • Schienenverkehr
  • Huckepackverkehr
  • Luftverkehr
  • Seeverkehr
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WR - Marketing (9 decks)

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