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WR - Marketing > Marktforschung bringt wichtige Entscheidungsgrundlagen > Flashcards

Marktforschung bringt wichtige Entscheidungsgrundlagen Flashcards

1
Q

Arten der Marktforschung

A
  • Primärmarktforschung
  • Sekundärmarktforschung
  • Eigene Aktivitäten
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2
Q

Primärmarktforschung Definition

A

Marktforschungsinstitut (neue Umfragen / Daten)

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3
Q

Sekundärmarktforschung Definition

A

bereits vorhandene Marktdaten analysieren

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4
Q

Zukünftige Marktsituation

A
  • Marktvolumen
  • Marktsegment
  • Konkurrenz
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WR - Marketing (9 decks)

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