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WR - Marketing > Marketingstrategien > Flashcards

Marketingstrategien Flashcards

1
Q

Bisherige Produkte - Bisherige Märkte

A

Marktdurchdringung

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2
Q

Bisherige Produkte - Neue Märkte

A

Marktentwicklung

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3
Q

Neue Produkte - Bisherige Märkte

A

Produktentwicklung

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4
Q

Neue Produkte - Neue Märkte

A

Diversifikation

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5
Q

Die 4 P’s

A
  • Product
  • Place
  • Price
  • Promotion
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WR - Marketing (9 decks)

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