van zoonen Flashcards
who is Liesbet Van Zoonen?
She is a notable feminist media scholar whose work focuses on the intersections of gender, power and media.
what does van zoonen argue about media presentations of gender?
They are deeply rooted in patriarchal ideologies, often reinforcing traditional gender role and stereotypes.
what are the power structures in media production?
the media industry itself is often dominated by men, influencing the kinds of stories that are told and the perspectives that are prioritzed.
what is male dominance?
Men are typically portrayed as active, powerful and in leadership roles, while women are often shown as passive, emotional, and subordinate.
What are the power dynamics in media according to Van Zoonen?
these representations reflect and reinforce societal power dynamics, where men hold more power and women are marginalized.
what are the control over narratives according to van zoonen?
Men’s dominance in the media production means that male perspectives and interests are more likely to shape media content, further perpetuating gender inequalities.
how does media impact the audiences according to Van Zoonen?
media representations influences how audiences perceive gender roles and power dynamics in real life through social learning?
what is social learning?
audiences, particularly young people, may internalize these representations, adopting them as norms and expectations for their own behaviour and identity.
what is constructing reality?
A way its done is through discourse. The way gender is talked about and represented in media creates and maintains societal norms and beliefs about gender.
what is gendered language?
Gendered terms and descriptions used to perpetuate gender stereotypes.
what’s an example of gendered language / bias in language?
women might be described in terms of their appearance or relationships, while men might be described in terms of their achievements or actions.
how does Van Zoonen challenge norms?
She encourages analysing and challenging dominant discourses that reinforce gender inequality.
critical analysis.
what is content analysis?
Identifying how gender is represented and what power dynamics are at play, looking at specific examples of films, TV shows, advertisements, or news articles to see how men and women are portrayed differently.
how are women typically represented in the media?
domestic, carer, overly emotional, weak etc
how are men typically presented in media?
politics, strong, muscular, powerful etc.
what’s the difference in men’s bodies in the media and women’s?
Men’s bodies are spectacular and seen as their hard work that should be admired. Women’s bodies are lusted over with no credit to the woman.
