Gauntlett Flashcards
who is Gauntlett?
A prominent theorist who has extensively studied the representation of gender in the media.
what are fluid and constructed identities?
identities are not fixed but are fluid and constructed through media and cultural interactions, media offers a range of gender roles and narratives that individuals can, adapt or reject in shaping their own identities.
how is gender represented in the media according to Gauntlett?
traditional media often perpetuated rigid and stereotypical gender roles, such as men being strong and women as passive. He also noted that contemporary media has started to offer more diverse and complex representations of gender.
how can media be a tool for self-identity?
gauntlett believes that media plays a significant role in this, individuals actively engage with media and content to make sense of their own gender identities, finding inspiration and validation in the diverse representations available.
what are negotiated identities?
the process through which individuals interpret and make sense of meda conent, balancing their personal experiences, beliefs and societal norms.
what is active engagement?
peoples are active ppts in their media consumption. they do not passively accept media messaged but interpret them in ways that fit their personal contexts.
what is selective interpretation?
individuals may agree with, resist, or reinterpret media portrayals based on their own experiences and perspectives.
what is identity construction?
negotiation process, individuals construct their own identities, they pick and choose elements from media that resonates with them, blending these with their personal beliefs and experiences.
what are collective identities?
the shared sense of belonging to a group, formed through common interests, values or cultural backgrounds.
what is shared media consumption?
forming a collective identities by providing shared experiences and narratives.
what does gauntlett say about community and connection?
media enables individuals to connect with like-minded people, fostering a sense of community. this can happen through fan clubs, social media groups or online forums.
what is reinforcing group norms according to gauntlett?
within communities, certain norms, values and behaviours are reinforces, contributing to a stronger collective identity.
what is the generational divide in attitudes towards gender roles?
older people are less likely to be exposed to new liberal representations of femininity and masculinity.
what are role models serves as?
navigation points that guide the audience through their own choices in life.
what are emphasised contradictions in the media?
some texts offer a liberal and diverse representation of sexuality, others repeated a more traditional stance.
