Value and the Brain Flashcards
1
Q
What does utility theory say about reward?
A
What people do is seek reward, people are driven by reward.
2
Q
What is value discounting?
A
Where people are prepared to pay more for something if they don’t have to pay for it until later or over a period of time.
3
Q
What two areas of the brain become most active when evaluating ‘high’ value?
A
- Nucleus accumbens
- Orbitofrontal cortex
4
Q
What does ACC stand for? Where is this located?
A
Anterior cingulate cortex
Collar surrounding the corpus callosum of the frontal lobe.
