validity

Question 1

validity

Answer 1

weather a piece of research is accurately measuring the concepts it intends to

Question 2

ecological validity

Answer 2

refers to whether the measure of behaviour resembles real-life. This tends to be lower when lab experiments are used as it means behaviour is not very naturalistic.

Question 3

construct validity

Answer 3

refers to whether the study is really measuring what it is supposed to and whether extraneous variables (other factors that could affect the DV) are controlled for.

Question 3

population validity

Answer 3

refers to whether the sample used in the research is diverse and representative (e.g. of different ages, genders, occupations, or backgrounds)

Question 4

demand characteristics

Answer 4

are cues given in an experiment which means that participants are able to work out the purpose of the study.