UX Design Module 1 Flashcards
What is Empathy?
Empathy is feeling someone else’s emotion.
It induces us to take action and it gives us ideas.
feeling someones emotions, induces action
What are Insights?
Insights emerge from the analysis of what has been heard or observed. It is a deep understanding of
something; a behaviour, a person, a situation.
deep understanding of something, a person, behaviour or situation
What is a Mental Model?
A mental model is an internal representation of an external reality.
internal representation of an external reality
What are the 5 Rules of Co-Design?
1.The Co-Design space is copyright free.
Co-designers are encouraged to build on each other’s ideas.
- Co-Design is an iterative and shared data-driven process. All participants
including external players need to have access to all the information. - There is no hierarchy during co-design: people participate as equal partners.
- There is a shared clarity of purpose:
who is involved, how they are involved; what can be negotiable or not - There must be a comprehensive inclusion of people
who will use the product or service as well as those who will deliver them.
- copyright free 2. iterative and shared data 3. no hierarchy 4. shared clarity of purpose 5. inclusion of people who use and deliver product
What is Co-Design?
Co-Design means to design something by working with someone or with a team;
to design jointly.
design jointly, team
How does Co-Design impact UX?
It provides design feedback and suggestions toward the final product from user or stakeholders, as well as a better understanding of their mental model, needs and wants in
regard to the experience being designed.
provides feedback, better understanding of mental model
What are the 3 levels of innovation within an organization?
1.operational level (developing interfaces with usability in mind)
2.tactical (developing projects with experiences in mind)
3.strategic (expanding complete offerings with services in mind).
- operational 2. tactical 3. strategic
What is The UX Design Cycle or in short “The Design Cycle”?
Analyse,Design,Prototype, Evaluate
A-D-P-E
What does it mean “UX Design is Iterative”?
The UX process is flexible enough to allow for short iteration to happen because UX projects move forward with small increments of design, prototyping & testing
flexible to allow short iteration, projects move forward with small increments
What is a “Design Thinking workshop”?
A shorter process of the Design cycle, with less depth.
It focuses on getting quick and rich results in the form of broad and bold suggestions and feedback, supporting creative leaps.
shorter process of design cycle
Why Do Businesses Need Innovation?
To solve problems, increase productivity, stronger brand image, and outpace competition.
What is Innovation?
Innovation is implementing ideas as concrete solutions.
What is Creativity?
Creativity is defined as “the ability to create.
We could see this ability as a transformative way of thinking
which allows us to discover a new concept or idea.
Essentially, creativity is a way of thinking.
creativity is a way of thinking
What are the 3 types of Innovation?
Incremental, Radical and Disruptive
I - R - D
What is Incremental Innovation?
It is when you are called to apply
innovation when faced with a problem that everyone can see. It is a corrective measure that
naturally comes as products become more mature and
industries evolve.
corrective measure that occurs as a product matures