Using MIS Chapter 8 Flashcards
Active Lurker
Someone who reads, consumes, and observes activity in one social medium and then broadcasts it in another medium.
-An example is someone who sees an interesting feature in a SM presence and sends a link to that feature to his or her friends.
Capital
Resources that are invested with the expectation of future gain.
-this traditional definition refers to investments into resources such as factories, machines, manufacturing equipment, and the like.
Communities
Groups of people related by a common interest.
Connection Data
In social media systems, data about relationships.
-On Facebook, for example, the relationships to your friends are connection data. The fact that you’ve liked particular organizations is also connection data.
Connection data differentness SMIS from Web site applications.
Only social networking applications store and process connection data.
Conversion Rate
Measures the frequency that someone who clicks on an ad makes a purchase, “likes” a site, or takes some other action desired by the advertiser.
Crowdsourcing
The dynamic social media process of employing users to participate in product design or redesign.
-eBay often solicits customers to provide feedback on their eBay experience.
Defenders of Belief
share a common belief and form their hive around that belief. They seek conformity and want to convince others of the wisdom of their belief.
Defenders of belief communities facilitate activities like sales and marketing. They are not effective for activities that involve innovation or problem solving. Such groups can form strong bonds and allegiance to an organization.
-In social media, a community that shares a common strongly held belief; such groups seek conformity and want to convince others of the wisdom of their belief.
Enterprise 2.0
The application of social media to facilitate the cooperative work of people inside organizations.
Enterprise 2.0 can be used in operations and manufacturing to enable us to share knowledge and problem-solving techniques.
Folksonomy
is content structure that has emerged from the processing of many user tags.
-A structure of content that emerges from the activity and processing of many users.
Hives
In social media, a group of people related by a common interest.
Human Capital
The investment in human knowledge and skills with the expectation of future gain.
-by taking this class, you are investing in your own human capital. you’re investing your money and time to obtain knowledge that you hope will differentiate you from other workers and ultimately give you a wage premium in the workforce.
Hyper-social Organization
An organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities
Key Users
Users trained to perform social media (SM) engagement and management tasks.
-are personnel trained to perform SM engagement tasks.
Mashup
The combining of output from two or more Web sites into a single user experience.
occur when the output from two or more Web sites is combined into a single user experience.
My Maps
A browser-based mapping system provided by Google that enables users to mash up their content with content provided by others as well as with maps provided by Google.
Google’s My Maps is an excellent mashup example.
Pay per Click
Revenue model in which advertisers display ads to potential customers for free and pay only when the customer clicks.
advertisers display ads to potential customers for free and pay only when the customer clicks.
SEAMS
In social media, a process for transitioning organizational messaging from a structured to a dynamic process.
Seekers of the Truth
In social media, a community that shares to learn something, solve a problem, or make something happen.
-share a common desire to learn something, solve a problem, or make something happen.
They can be useful in a customer service activity, as long as they don’t conclude that the best way to solve a product problem is to use another company’s product, something they might do because such groups seldom form a strong bond to an organization.
SLATES
Acronym developed by Andrew McAfee that summarizes key characteristics of Enterprise 2.0: search, links, author, tagged, extensions, signaled.
Social Capital
The investment in social relations with expectation of future returns in the marketplace.
-When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital. Similarly, when you join LinkedIn or contribute to Facebook, you are (or can be) investing in your social capital.
Social CRM
CRM that includes social networking elements and gives the customer much more power and control in the customer/vendor relationship.
is a dynamic, SM-based CRM process.
Social Media (SM)
The use of information technology to support the sharing of content among networks of users.
Social Media Application Providers
Companies that operate social media sites. Facebook, Twitter, LinkedIn, and Google are all social media application providers.
Social Media Information System (SMIS)
An information system that supports the sharing of content among networks of users.