use of social media in marketing

Question 1

why is social media so important

Answer 1

Businesses must use social media and other online platforms to connect with customers and promote their products. When a product has a good online review, you are more likely to buy it. Many businesses run social media accounts which share their products and make them visible.

Question 2

what is guerilla marketing

Answer 2

Guerilla marketing refers to unconventional and low-cost marketing tactics – aim to capture the market and cause a buzz about a product.

Question 3

examples of guerilla marketing

Answer 3

Coca-Cola happiness machine – they put a vending machine in a college
Ikea bedroom in public spaces – fully furnished bedrooms in public spaces such as the subway
McDonalds crosswalk fries – Switzerland they created a crosswalk into a fry’s design