personal selling Flashcards
1
Q
Personal selling - what is it
A
Personal selling involves direct interaction between a salesperson and potential customers.
2
Q
importance of personal selling
A
this is important as it builds up customer experience, customer satisfaction, customer loyalty and demonstrates product knowledge.
3
Q
what is product placement
A
Product placement is a form of advertising where branded products or services are strategically featured in movies, TV shows or other media.
4
Q
why do we use product placement
A
They do this because if you see someone in a movie with a product you will think about that product and want it.
