promotion, sponsorships etc Flashcards

1
Q

promotional advertising

A

Advertising is a promotional tool used to communicate the features, benefits, and value of a product or service.

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2
Q

public relations - PR

A

Public relations involve managing the reputation and public image of a business or brand.

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3
Q

importance of positive PR

A

PR builds relationships with their customers, media and other stakeholders and it is important to have a positive PR because of this.

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4
Q

sponsorship

A

marketing tactic where businesses financially support events, organisations, or individuals in exchange for exposure and brand association.

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5
Q

examples of sponsorships

A

events, sports, charities, broadcasts (tv shows, radio stations), influencers, venues, educational

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