promotion, sponsorships etc Flashcards
1
Q
promotional advertising
A
Advertising is a promotional tool used to communicate the features, benefits, and value of a product or service.
2
Q
public relations - PR
A
Public relations involve managing the reputation and public image of a business or brand.
3
Q
importance of positive PR
A
PR builds relationships with their customers, media and other stakeholders and it is important to have a positive PR because of this.
4
Q
sponsorship
A
marketing tactic where businesses financially support events, organisations, or individuals in exchange for exposure and brand association.
5
Q
examples of sponsorships
A
events, sports, charities, broadcasts (tv shows, radio stations), influencers, venues, educational