Usability Testing Flashcards
Usability Testing
Observed Data
Captured by observing what users do in the moment. Behavioral research
Self-reported Data
Captured user-POV without observed behaviors. Attitudinal research.
Test plan
What is a screener that is not easily “gameable”?
Types of tasks for quant data
Directed (specific)
Types of tasks for qual data
Exploratory (open ended)
List the different research goals in Usability testing.
Engagement
Discoverability
Findability
Usability
What does an engagement research question target?
Time spent browsing content or products
What does a Discoverability research question target?
Does the user realize something is possible, or that content is present?
What does an Findability research question target?
Does the user find something that they are aware exists?
What does an Usability research question target?
What is easy or difficult to do, and why?
Which task type is conventionally presented first?
Discoverability
What is a scenario in the context of Usability Testing?
A scenario gives users enough context as to why they are doing a task they wouldn’t normally do. Contains all necessary info.
When is a scenario used?
Use scenarios if tasks are somewhat unrealistic. (ie. the circumstance doesn’t currently apply to the user.)