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UX // UI Design > Personas - Ensuring User Centered Design > Flashcards

Personas - Ensuring User Centered Design Flashcards

1
Q

If we don’t understand our users…

A

… We make decisions for ourselves (self- referential design) from what we “think” will work.

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2
Q

Disorganized assumptions result in

A

…ghost personas.

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3
Q

What is the purpose of Personas?

A

Differentiate our own versus the user’s experience. To create products that are useful, usable, and desirable for our customers, we have to understand who our users are and what they need.

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4
Q

What is the difference between marketing and UX personas?

A

UX personas display a user’s NEEDS.

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5
Q

A persona is…

A

…a single representation of a cluster of target users who represent similar behaviors, goals, and motivations.

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6
Q

What are personas?

A

Themes represented with a human “mask” that makes the data more relatable & memorable.

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7
Q

What are archetypes?

A

Themes represented without a human “mask”.

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8
Q

What are mindsets in the context of research?

A

Motivations and attitudes are the root element. Data is represented similarly to archetypes.

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9
Q

Why are personas memorable?

A

They use our brain’s inherent ability to remember stories.

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10
Q

Experience taking

A

Our human ability to have the emotions, thoughts, beliefs and internal responses of a fictional character

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11
Q

Theory of mind

A

Our human ability to predict someone’s behavior by understanding their mental state.

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12
Q

Empathy

A

Understand, relate to, and share the feelings of other people

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13
Q

storytelling

A

Create, tell, and remember stories

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14
Q

What is a silo?

A

Rigid thinking “inside a box”

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15
Q

Persona Creation

A

1Build a cross-functional persona team.
2State the goal for the personas.
3Outline research questions.
4Understand your project’s unique needs.

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16
Q

Broad Scope

A
17
Q

Narrow Scope

A
18
Q

How personas are made

A
19
Q

Quantitative Research

A
20
Q

Qualitative Research

A
21
Q

Approches to creation

A
22
Q

Interviewing strategies

A
23
Q

What is a rolling sample?

A

Interviewing rounds of 5 users (per type) until you don’t learn much from new interviews (Saturation Point).

24
Q

Interview saturation point

A

When the new data generated from research is no longer worth it.

25
Q

Attributes

A

Things about people that you are comparing. You explore these in the grid template.

26
Q

Dimensions

A

When we move the attributes into the horizontal line layout to map participants visually, we call these dimensions, because we’re exploring where the fall into these attributes (low, high, or categorical)

27
Q

Analysis & Segmentation by attributes

A

find pattern, correlation, and differences.

28
Q

Segments

A

When you draw circles around the participants that you are choosing to group together because they are closely related across all attributes, we call this a segment. They represent a segment of your larger sample that have many similarities.

29
Q

Segmenting

A

Define research Qs
Get data
Find patterns in data
Base personas on found patterns

30
Q

Personas

A

Once we represent the data from the segments as a person, then it is a persona.

31
Q

Themes

A

When you find multiple participants that fall near each other across multiple dimensions we call this a theme in the data.

32
Q

Cognitive Walkthroughs

A

Evaluate features through the eyes of each personas.

33
Q

Scenario

A

Short stories about a persona. How they use the product or service to
complete a task or goal. (158)

34
Q

Agile using Personas

A

Story mapping
Sprint Planning
Daily Standup
Design Review
Backlog Grooming
Retrospective

35
Q

Define Steps from above

A
36
Q

Personas

A

Once we represent the data from the segments as a person, then it is a persona.

37
Q

Affinity Mapping

A

Finding segments using many data sources

UX // UI Design (5 decks)

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