Discoveries: Building the Right Thing

Question 1

Framing

Answer 1

Setting up a view of the problem to be solved, including the boundaries of that problem.

Question 2

More often than not, a design request is…

Answer 2

NOT a framed problem.

Question 3

Solution-eering

Answer 3

Framing a problem in terms of a specific solution (normally technical).

Question 4

What is the 5 Why’s technique?

Answer 4

A technique used in root cause analysis where — in conversation with clients or stakeholders — you ask why until you reach the root problem.

Question 5

Problem
statement

Answer 5

A device used to frame the problem. Problem statements should be pithy. They should set the context of the problem and say why it’s important, highlighting the gap between the current state and the desired state.

Question 6

The 5 W’s and How method

Answer 6

WHO: Who is affected by the problem?
WHAT: What are the effects of the problem?
WHERE: Where does the problem occur?
WHEN: When does this problem occur?
WHY: Why is this problem important?
HOW: How did this problem occur?

Question 7

A good problem statement includes what 4 elements?

Answer 7

-Focus on an existing problem
-Focus on one problem only
-Not include a solution
-Be short (4-5 sentences)

Question 8

How large should discovery teams be?

Answer 8

Small

Question 9

What 4 roles are on a discovery team?

Answer 9

Research, facilitate, technology research (dev/eng comms), domain expert (connecting the team to people/resources)

Question 10

What does RACI mean?

Answer 10

Responsible, Accountable, Consulted, and Informed.

Question 11

Define R in RACI.

Answer 11

Responsible: a manager or team member who is directly responsible for successfully completing a project task.

Question 12

Define the A in RACI.

Answer 12

Accountable: the person with final authority over the successful completion of the specific task or deliverable.

Question 13

Define the C in RACI.

Answer 13

Consulted: someone with unique insights the team will consult.

Question 14

Define the I in RACI.

Answer 14

Informed: a client or executive who isn’t directly involved, but you should keep up to speed.

Question 15

What do objectives focus on?

Answer 15

The problems, not the solution.

Question 16

Discoveries answer three main questions.

Answer 16

Desirable: Is there a problem that users need us to solve?
Viable: Is there a business need to solve this problem?
Feasible: Is this a problem we can realistically solve?

Question 17

Time-boxing is…

Answer 17

… a schedule that provides the team with a sense of urgency and avoids discoveries dragging on.

Question 18

Exploratory research

Answer 18

Research designed to answer ‘what’, ‘how’, ‘why’
questions. Used to uncover unknown unknowns.

Question 19

Exploratory Research Methods

Answer 19

• User interviews
• Field studies
• Diary studies

Question 20

User interviews

Answer 20

In discoveries, we typically perform semi-structured interviews (also known as indepth interviews). This provides some structure for the conversation but some flexibility to explore significant issues and experiences relevant to the participant. Typical duration: 20 — 90 minutes

Question 21

Field Studies

Answer 21

A study performed in the user’s own environment. In discoveries, we perform ethnographic-style research which allows us to collect accurate user behavior in the users’ context. Typical duration: 1 hour — 1 day

Question 22

Contextual Inquiry

Answer 22

A type of field study which mixes both the semi-structured interview format with observation. Intro interview, Uninterrupted observation, wrap-up interview.

Question 23

Diary studies

Answer 23

offer another alternative for capturing contextual information. Capture longitudinal data as it happens.

Question 24

Mapping

Answer 24

is a useful activity in discovery to synthesize insight into one place, create alignment around the problem space, expose unknowns

Question 25

Types of mapping

Answer 25

Ecosystem maps Experience maps
Service blueprints
User journey maps
Process maps

Question 26

Ecosystem map

Answer 26

capture all people, products and services in the problem space: useful to get a wide-lens view.

Question 27

Experience maps

Answer 27

document general human behavior, and are not affiliated with a particular product or service. Chronological

Question 28

Service blueprints

Answer 28

capture the user experience alongside business processes. Chronological

Question 29

User journey maps

Answer 29

A visualization of the series of interactions
a person has with a company while attempting to accomplish a goal over time and across channels. Chronological.

Provides a detailed look at the experience of a user segment accomplishing a particular goal. Multiple maps can be used to compare experiences across users, context and goals.

Question 30

Process maps

Answer 30

reveals process complexities

Question 31

The purpose of constructing HMW’s is…

Answer 31

to frame ideation on the right problems and the right outcomes.

Question 32

HMW’s should be:

Answer 32

-Written in response to something you’ve learnt
-Broad
-Solution agnostic
-Focus on desirable outcomes
-Written positively

Question 33

Hypotheses

Answer 33

An assertion which can be tested and either rejected or confirmed.
((We believe that [doing this] will result in [this outcome or behavior].))

Question 34

How is a HMW answered?

Answer 34

With a hypothesis